Technology
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment (ROI) possible? Only a year or so into it, and you’re still struggling in seeing any value from your investment. In today’s fast-paced world, businesses have less time and tolerance for any friction when trying to get the most marketing potential from limited budget and resources. And when it comes to evaluating your tech, it’s difficult to get a realistic picture based on a simple ROI estimate. Given the multitude of the scenarios, goals, and drivers your brand has, calculating the true ROI from your marketing requires a bespoke approach. In this blog, we’ve nailed down four practical steps to help you calculate your ROI more accurately to make the most out of your marketing platforms. STEP 1: ALIGN THE METRICS When it comes to ROI calculation, it’s