sparkpost
Need help creating your DKIM key? Specifically, the private key file and public key info that you’ll publish in DNS? MessageBird (acquirer of Sparkpost (itself the acquirer of eDataSource), has got a cool little tool for you that’ll do just that. Give it the domain name and selector and it’ll generate everything you need. They support up to 2048-bit keys today, which should be good enough for the moment. (Long term, we need to go larger, but there is a good chance that there is some infrastructure out there somewhere that might choke on keys larger than 2048 bits. That’s a challenge to tackle another day.)Find it here: MessageBird DKIM Wizard.
Here’s a quick and simple post where I take a moment to share with you the stats from my Spam Resource email newsletter sends — you might have already seen this in the CSA webinar I just did with Marcel Becker from Yahoo. But if not, here you go! As you can see courtesy of the pac-man-like thing above (please don’t sue me, whoever owns pac-man), just a hair under 18% of my tracked opens seem to fall into the Apple MPP category, based on the referrer. (I know that going off of referrer alone is slightly inaccurate, but that’s the easy way to do it and I’m lazy.) This “about 18%” number seems to be pretty static from week-to-week of late. The net here is that my data is a lot different than the data from Sparkpost and others. Their data isn’t wrong — indeed, Sparkpost’s data is a lot more…
SparkPost is looking to hire a US-based Deliverability Strategist. “The ideal Deliverability Strategist will provide world-class strategic Deliverability services and support to our customers. This experienced deliverability practitioner positively impacts the email programs of large enterprise customers by giving proactive specific recommendations and advice to optimize delivery, inbox placement and engagement.” Could that be you?Find more details here.