sparkpost
Here’s a quick and simple post where I take a moment to share with you the stats from my Spam Resource email newsletter sends — you might have already seen this in the CSA webinar I just did with Marcel Becker from Yahoo. But if not, here you go! As you can see courtesy of the pac-man-like thing above (please don’t sue me, whoever owns pac-man), just a hair under 18% of my tracked opens seem to fall into the Apple MPP category, based on the referrer. (I know that going off of referrer alone is slightly inaccurate, but that’s the easy way to do it and I’m lazy.) This “about 18%” number seems to be pretty static from week-to-week of late. The net here is that my data is a lot different than the data from Sparkpost and others. Their data isn’t wrong — indeed, Sparkpost’s data is a lot more…
SparkPost is looking to hire a US-based Deliverability Strategist. “The ideal Deliverability Strategist will provide world-class strategic Deliverability services and support to our customers. This experienced deliverability practitioner positively impacts the email programs of large enterprise customers by giving proactive specific recommendations and advice to optimize delivery, inbox placement and engagement.” Could that be you?Find more details here.