Small Business

Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? In celebration of Google’s International Small Business Week, which is anchored on the UN’s micro, small, and medium-sized enterprises day, we’ve created a resource for micro-businesses that might not have a digital presence yet. Here, let’s dive into tips from four small business owners on how they initially found online audiences after launching their businesses, so you can ensure you’re leveraging the right digital tools to expand your own reach. Plus, hear from HubSpot’s Director of Advertising on getting the most out of Google Ads as a new business owner.  How to Find