seznam
The Certified Senders Alliance (CSA) provides a whitelist, reputation data and training related to email marketing best practices. It is a service of the Europe-based internet industry association eco. As the CSA describes themselves, “[they act] as a neutral interface between mailbox providers and senders of commercial emails.” Internet company (mailbox provider, web portal and search engine) Seznam has joined the CSA and has implemented the CSA “certified IP list.” Seznam operates the largest Czech freemail service, Email.cz, which is actively used by more than six million users every month. Learn more about the CSA here.
It’s time for another BIMI update, and this time it’s chock full of new details that you’ll want to know! So let’s get right to it.The Authindicators Working Group (the folks behind the BIMI spec) have just indicated that Apple plans BIMI support! The information published so far suggests that it’s coming this fall to both iOS and MacOS. Beyond that, details are light; so don’t ask me (or them) for greater definition just yet. I’m sure when they have details, they will share. And when they share, I will share.Where does that leave us today? Here’s your status update on ISP support for BIMI as of June, 2022.Yes: Which ISPs/MBPs/email applications support BIMI today or plan to support it in the near future: Apple (iOS and MacOS email clients), Fastmail, Gmail, and Yahoo Mail. (This also includes Pobox, AOL/Netscape, and Google for Business)Perhaps: Which ISPs are currently considering BIMI support:
It’s time for your periodic BIMI adoption status update. A quick overview of what this is all about: BIMI is a standard being adopted by multiple internet services providers (ISPs) to allow the display of a sender’s logo along side email messages, when displayed on a mobile device or in a webmail client. Some ISPs and mail clients have had a sender logo display function for a while now (one example is Gravatar), but BIMI is an attempt to standardize and regulate this mechanism across the email ecosystem.Adoption by senders seems a bit slow; but the spec only went public in 2019, which isn’t that long ago. Also, it suffers a bit from the “chicken and egg” problem — it’s hard to convince senders to adopt the standard if receivers haven’t adopted support for the standard. But now with two of the top three B2C mailbox providers (Yahoo and Gmail) having BIMI support, I’m…
It’s been a while since I’ve posted a BIMI status update, and things are changing! Things are standardizing! Things are getting good. So, let’s get right to it…