SendGrid
Email is a core communication channel for businesses of all sizes, thanks to its high return on investment and capacity for personalization. But to reap the benefits of this channel, you need an email service provider (ESP) that offers the tools and functionality to help you build a successful program. So how do you find […] The post The 10 Best Email Marketing Service Providers for Businesses appeared first on SendGrid.
Over the past decade, Twilio SendGrid has embraced Transport Layer Security (TLS) encryption as a way to protect outbound emails as these travel between servers. In a digital world rife with cyberattacks, implementing true end-to-end email encryption for sensitive emails has become increasingly necessary. But what exactly does this mean? This post provides an overview […] The post Paranoid Email: End-to-End Encryption Primer appeared first on SendGrid.
The following post provides additional explanation about email preview text, how to add it to your emails, and some best practice tips to ensure they are effective! The post Perfecting Your Email Preview Text appeared first on SendGrid.
Impress customers with appointment confirmation emails. Twilio SendGrid walks you through some examples to use in your emails. The post How to Write the Best Appointment Confirmation Email (With Examples) appeared first on SendGrid.
Here’s how SendGrid breaks down the differences between webhooks and APIs and how you can start using webhooks. The post Webhook vs API: What’s the Difference Between Them? appeared first on SendGrid.
Learn about conversion rate optimization (CRO), what it is, and how it can help your email program and customer acquisition strategies. The post What Is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.
What makes a great mass email? Learn how to send mass emails that get people excited about events, products, and more with Twilio SendGrid. The post How to Send a Mass Email appeared first on SendGrid.
What’s the difference between soft bounces vs. hard bounces and what causes them to occur? Learn about email bounces and why they happen. The post Email Bounce Management: Soft Bounces vs. Hard Bounces appeared first on SendGrid.
SMTP servers send response codes that indicate what has happened to your messages. Here’s what a handful of them mean. The post SMTP Error Codes: What Do These Server Responses Mean? appeared first on SendGrid.
Ask any marketer to name the most effective marketing channels, and they’ll probably include email in their top 3. That’s because email is the channel with the highest return on investment for businesses. Customers will likely give you a similar answer, considering email continues to top the list of their preferred communication channels. But to […] The post How to Create an Email Marketing Plan in 7 Steps appeared first on SendGrid.