Sales Operations
While there will always be fires to put out and short-term issues to tend to at any company, it’s essential to take a step back and focus on the bigger picture. This means looking to your business operations and creating a strategy that primes your B2B organization for success. Entrepreneur, angel investor, and former host of the reality show, “The Profit,” Marcus Lemonis, is a seasoned pro when it comes to spotting marketing opportunities and avoiding business failure. He also coined “the 3 P’s of success”: Process People Product According to Lemonis, the 3 P’s are fundamentals that every business needs to get right. If those fundamentals aren’t in place, success will be an uphill struggle. Building a robust B2B operation is all about getting those three P’s in the right place. Business Operations Definition Business operations are everything that happens within your company to keep it running and profitable.…