Newsletter Creation
What is a newsletter? Well, it can be a lot of things! That’s part of what makes it such a valuable tool for businesses. Newsletters are affordable, easy to create, and have an impressive return on investment. What’s not to love? To best answer our question – “what is a newsletter?” – we’ve broken things down into a few bite-sized pieces: What is a newsletter?What is the purpose of a newsletter?How do newsletters work?What are the benefits of newsletters?Who should use newsletters?Where to find the best newsletter resources What Is a Newsletter? Source Broadly speaking, newsletters are a form of email communication used for marketing purposes. From stand-alone promotional emails to large-scale marketing campaigns, newsletters can do it all. Part of what businesses love about email newsletters is how multi-purpose they are. They help you promote new products, announce sales, and keep your clients up to date. As well, email…
Looking to create a newsletter but don’t know where to start? With the right tools, you can take your email marketing strategy to the next level without spending a dime. Newsletters are an essential part of any effective email marketing strategy. Nearly any type of business can benefit from knowing how to create a newsletter. Whether you’re a small business, ecommerce giant, or anything in between, email newsletters can help build lasting relationships with your clients. The best part? Creating your email newsletter can be completely free! To help you get started, this article will spell out exactly what you need to know create your own newsletter: Prepare the newsletter strategyChoose a newsletter softwareSet up your newsletter email listCreate a newsletter subscription formAttract newsletter subscribersCreate your newsletter campaign in SendinbluePreview and send a test newsletterSend your newsletterTrack newsletter performance 1. Prepare Your Email Newsletter Strategy Define your email newsletter objectives…
Email newsletters are by no means a new kind of marketing. That said, it can be easy to overlook them as an effective business tool. Did you know that 62% of consumers ranked email as their preferred communication channel with small businesses? To help your business make the most of this powerful marketing tool, take a look at these 7 newsletter best practices: Choose the right newsletter softwareWrite attention-grabbing newsletter subject linesMake sure your newsletter is mobile friendlySegment your newsletter contact listsAdd images to your newsletterOffer your customers something uniqueUse newsletters as a stepping stone to your website But first, let’s explain what a newsletter is and who should use one. What is a Newsletter? Newsletters are a multipurpose marketing tool. They help businesses promote products and sales. They also help create natural touch points with clients. Email newsletters are so effective because they give businesses direct access to their…