matt vernhout
CASL is (literally) “Canada’s Anti-Spam Legislation.” If you’re American, think of it as the Canadian version of CAN-SPAM, the US federal anti-spam law, but with some important differences. I know a fair amount about CAN-SPAM (disclaimer: I’m not a lawyer) but I know less about CASL. I wanted to learn more, so I asked for guidance from Canadian Deliverability expert Matthew Vernhout (who is currently VP, Deliverability North America for Netcore Cloud). Here are a few good links that he kindly shared with me.The Canadian government has an official CASL website here: Fightspam.gc.caMatthew’s “Email Karma” blog published a CASL Countdown series back in 2014, but the information there still seems to be very relevant.That’s just part of a whole CASL section that one can find on the Email Karma website.Privacy Agency NewPort Thomson has published a CASL ebook that has lots of useful information for marketers.The Canadian Marketing Association regularly posts
Please join me in wishing a heartfelt CONGRATULATIONS to Matthew Vernhout on reaching a very significant milestone with his EmailKarma blog: 15 years! Matthew’s deliverability blog EmailKarma was born into this world way back in July 2007, and is still out there today, keeping us all updated with his news and views from the deliverability universe! Congrats, good sir!So many good blog resources come and go. People move upward, onward, or out of the industry and leave their websites behind. Or even worse, take them down. It’s a bummer when email marketing resources and good voices succumb to internet bit rot and I’m thankful for Matthew putting in the effort to keep EmailKarma active and up to date.Besides checking out his blog at emailkarma.net, be sure to stop on over to this Linkedin thread to wish him congratulations.(The screenshot is from August 2007, in case you’re wondering. Oh, blog designs were
