Marketing Strategy
Every brand is unique — not just in their product offering, but in the needs and wants of their customers. However, whether you’re a marketer…
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present. Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? What are the elements of a marketing audit? Who does a marketing audit? When should I do a marketing audit? How to Do a Marketing Audit A marketing audit identifies the biggest strengths and weaknesses of your current strategy. It highlights what plans, processes, and practices are most effective at meeting goals. Just as importantly, it builds a
In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of…
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding sales teams, and investing in product development. However, one often overlooked way to strengthen your gross sales is a purposeful and expertly executed market development strategy. In this article, we’ll explain what market development is and how you can employ it to grow your business. Then, we’ll take a look at some examples of market development strategies that work for top businesses today. Image Source Each category rests upon two axes — one for market and one for risk. A company can expand its efforts into new or existing markets. Each poses more or less
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. While we can’t predict the future, our data hints that brands that focus on the right opportunities can still grow. But, what exactly are those opportunities? Read on to find out. Tips for Marketing Growth a Recession 1. Use data to connect with customers. Feel like you might not be in touch with your customers anymore? You’re not alone. Our research shows that over half of marketers don’t know crucial information about their target audience. And this is just one of three signs your company
The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been…
Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀
Hear from marketers at 3 leading brands about the real marketing results they’re seeing with omnichannel engagement.
Hear from marketers at leading brands about the real marketing results they’re seeing with omnichannel engagement.
Brands are buckling down in a tough economy and focusing on retaining their existing customers. Learn their omnichannel marketing strategies.