MailUp
Are you about to launch a personal website or boost the performance of an existing one? Always remember that image optimization is key for site ranking and top positions. When working on a website, we often tend to focus on content, optimized texts, photos and colors, and other small stylistic choices to tune it to our tastes and products. But we often fail to care just as much about image optimization— or we overlook its importance. What it means to optimize images Essentially, optimizing images means compressing and making them less heavy to improve your site’s speed and performance. What many don’t know is that the quality and weight of the image directly affect the speed and performance of the site and, consequently, its positioning on search engines. If you’ve already done everything you can to increase the quality of your content and keywords, and the website and index settings have…
What’s meant by privacy policy? Why must each website have information that clearly illustrates how user data are collected, used, and managed. What are the penalties in case of failure to comply with the GDPR? Blog and website managers are becoming obsessed with GDPR compliance and the need to draft their own privacy policy. Now, why is it necessary to draft a document that clearly illustrates how data are collected and managed? Above all, what must it contain? Users happen to leave their personal data like names, surnames, and addresses on the Internet, along with many other pieces of information that identify them and track their web behavior. In recent years, the legislator has paid particular attention to behavioral data collection for profiling purposes by websites. Hence, their use is now allowed only after the user’s informed consent. The European Parliament has regulated the matter with the General Data Protection…
What exactly does Growth Hacking mean, and how does this innovative concept differ from traditional marketing? Find out all you need to know and how to become a growth hacker in this guide. What’s Growth Hacking? Growth Hacking is a marketing process or methodology that aims to accelerate the growth of a company quickly and at minimum cost. Growth Hacking is a trick or stratagem to grow. This could make you think of something impromptu (or the so-called “pirate marketing”), but that’s not the case: Growth Hacking follows a strict framework where every idea and investment get tested in advance. This is where Growth Hacking becomes revolutionary. How Growth Hacking works: techniques and strategies Facebook, Twitter, LinkedIn, Airbnb, Dropbox, Reddit, and GoPro are just a few examples of startups which, using Growth Hacking techniques, have experienced record expansion figures in less than a decade. Professionals achieved such a result by…
One of the best known Email Design mantras is: concentrate the email focus on the part above the fold to avoid user scrolling. Now, is this still valid in 2021? We have kept the focus of key message content in the above-the-fold part for years in our articles about Email Design. In 2021, we questioned the validity and current relevance of this mantra. We wanted to know if it’s still a key best practice or, as trends and market logic have changed, has become outdated. Keep reading the article to find out our results! What is above the fold and why does it matter? Above the fold refers to “the upper part.” But what does it mean? It refers to the split of a traditional newspaper into two parts for arranging and displaying it to the public. Precisely for display purpose, the newspapers’ double folding historically determined the choice of…
Listen to Miriam Bertoli, Digital & Content Marketing Strategist, who’s specialized in defining strategies for SMEs to face the pandemic with the right Content Strategy. At the beginning of 2019, two important trends were emerging in Content Marketing: the impact of distribution (that is, getting content to the company’s clients) and the centrality of formats (an effective Instagram Stories video must be designed and produced while taking into account duration, rhythm, vertical format, etc.). Many things have changed since 2019. The pandemic has also affected marketing, exponentially accelerating the use of digital touchpoints. Entire sections of the population have changed their communication, work, and shopping habits during the months of lockdown. Companies have enhanced the ability to acquire new customers, present products, sell, and provide after-sales service through digital touchpoints. Sure, behaviors haven’t consolidated yet, and marketing and communication plans haven’t stiffened: the scenario is still in the making and,…
MailUp presents new research devoted to Black Friday: 2020 email campaign trends, statistics, and results to develop an analytical and effective strategy for 2021. The summer holidays and heat have given way to full work and school schedules, while hints of fall are already in the air. Some stores have even started to display Halloween decorations. So there you go: Black Friday, the most anticipated and, for some marketers, dreaded event of the year, pops up circled in red on your calendar. Black Friday is the undisputed king of sales. It has been the protagonist of the most profitable season for years, which opens with offers of the last weekend of November and ends with the Christmas holidays. The $789 billion record hit by the U.S. market alone during this crucial period last year—about 30% of the overall profits of 2020—was no coincidence. The interest and potential surrounding this occasion…
If you want your eCommerce platform to cut through the noise, don’t look further than sending personalized emails. Learn how email list segmentation can give you an upper hand. With internet access and penetration increasing every passing day, the number of digital buyers continues to register a constant and rather meteoric rise. The direct benefactors of this trend? The eCommerce industry. In 2020 alone, more than 2 billion people purchased goods and services online, with e-retail sales amounting to a whopping total of 4.2 trillion US dollars worldwide. Now, a rising number of eCommerce buyers means an ever-growing number of eCommerce businesses as well. And that might not be thrilling news for all the players involved. Because in this scenario, they can no longer rely on their services and products to rope in customers. They also need to take their branding and communications up a notch to catch the audiences’…