MailUp
Have you run out of ideas for your Black Friday campaigns and need some inspiration? Find out what you can do (and what you should definitely avoid) to make your emails look original, as recommended by our design team. Black backgrounds, countdowns and GIFs… you’ve tried everything for your Black Friday campaigns and, let’s face it, this year you have to come up with something new if you want to draw attention. To explain how you can make your emails stand out in the overcrowded inboxes this Black November, we asked Yuliana and Luana, two experienced designers from BEE. Bee develops the drag & drop editor to create emails and landing pages available in the MailUp platform; the company is part of the Growens group, together with MailUp. There is a new BEE editor feature in the platform. Scroll down to discover it! Find out the email design best practices
Want to get the word out about your company and reach potential new customers? Gathering new contacts and having quality email lists is your basis for achieving this goal. Learn how to create your own mailing lists and leverage them to segment your database. Among the ten commandments for building a quality database, a major one is to create valid, profiled mailing lists. They are then used as a starting point for relevant and personalized email campaigns. Without this first step, any Email Marketing activity could prove to be ineffective and cumbersome. Sending emails by manually entering every single email address is unthinkable for a company that wants to grow and optimize its work time. Then again, not having data available on your recipients means moving blindly and speaking to an unknown audience, with poor results. So, let’s see how to get started and what best practices to adopt to
MailUp offers you a two weeks’ free trial of its Email Marketing platform. In this short guide, we’ll take a look at how the test is activated and what it includes. With 4 billion users using email every day and an 8.7% increase in mailings since 2020, Email Marketing has become the marketing channel par excellence. It’s essential for communicating with an increasingly digitalized public, increasingly willing to receive news and offers via email: more than 60% of customers now conclude a purchase thanks to an email. Whatever your business, sending emails to your customers and prospects must be part of your marketing plan. Relinquishing this chance keeps you from taking advantage of the huge potential of emails and staying behind your competitors. There are many Email Marketing platforms you can rely on to send emails professionally and without a large investment of money or time. Often these tools have
Customize your new contacts’ subscription: the latest news from MailUp is focused on this goal. Let’s review what the key steps to collecting a contact are and find out how to make use of new MailUp features to optimize the post-subscription phase. In order for an Email Marketing activity to be effective, it must start with a quality database, built by collecting valid contacts, profiles, and people who are genuinely interested in your company. To do this, the database building tool you need is definitely an online subscription form that is placed on your website or blog. In this article we’ll explain: how to create a form to collect newsletter subscribers which steps to follow after subscription (subscription confirmation and welcome email)how to customize the user subscription experience with new MailUp features What is an Email Marketing subscription form and what is it for? An email subscription form is used to
The first thing to do to start your Email Marketing activities is to collect lists of valid email addresses and build a database of contacts that are genuinely interested in receiving your newsletters. Here are the 6 steps to follow (and some strategic tips) to do it the right way! Before you start: make sure you have a secure and reliable email mailing tool that protects you from dangerous and invalid email addressesuse a platform that allows you to easily and automatically import the contacts you collect if you don’t want to have limits on the number of contacts you collect, you may prefer a solution like MailUp, which doesn’t increase the price if you add new contacts Infinite databases and unlimited mailing: activate a free trial of MailUp today, it’s free! The key to building a high return on investment Email Marketing strategy is having a quality database and lists
What tools are required of the large-scale retail sector to be competitive and offer a customer experience that meets the expectations of its audience? Let’s find out together through the case study of Iperal, which with its omnichannel retail strategy has gone from 34,000 to 300,000 newsletter subscribers. Omnichannel retail approach, segmentation and hyper-customization: these are the three weapons of the Iperal‘s success, which after a path of digitalization and work of increasingly advanced customization of the newsletter, has managed to achieve important results: 300 thousand subscribers to the newsletter of a total of 600 thousand customers and performance of the main KPIs on mail well above the industry average: open rates of 27% compared to 17% of the large-scale retail sector averageclick rates of 5% vs. 1.9% of the averageunsubscribe rate of 0.05% These are important numbers for a company in large-scale retail. This is because large-scale retail digital
Content is the backbone of digital marketing. SEO, social media marketing, email marketing, PR: none of these activities are possible without content to share with users. But Content marketing requires economic resources. Or does it? Learn how to grow your business by creating content that converts with few resources, in Growth Hacking style. According to Hubspot, B2B companies that post content 11 times a month generate almost 3 times as much traffic as those who generate content only once a month. Content is the basis of any monetizable digital activity – SEO, social media marketing, email marketing, ads, PR and so on with all marketing actions. Every company on the Web should do Content marketing to attract potential customers. But creating content can be very expensive: how can startups and small businesses afford it? By approaching the problem the way “pirates” would. We don’t mean the pirates who sailed the
Certain technical requirements are needed for optimal Magento operation. It must also be integrated into your digital marketing activities to use the data collected on your customers on other channels. For these reasons two things are fundamental: a suitable hosting service and an effective plug-in. How? Find out out in this article! Are you thinking of using Magento for your e-commerce but still don’t know how to do it? Not to worry. We’re here to help! It’s well known that there are many hosting services and plug-ins for Magento and the choice is far from automatic. But follow our advice you’ll find the best solution for all your needs. What’s Magento and how does it work? Magento is one of the best known CMS around and can be used to create structured sites and e-commerce. Its main feature, however, is that it’s a real professional system to manage online stores.
To grow with Growth Hacking you must have a creative mind and be able to use conventional marketing tools in unconventional ways. CRM, for example, can be a key to the process of experimentation behind growth hacking. How? We find out in this article. Growth hacking is a method used by start-ups to grow quickly and exponentially. A concentrated timespan and a low-budget approach encourage entrepreneurs to use this method, which was first proposed by Sean Ellis in 2010 and is now widely used by companies both large and small. The growth hacking method is based on experimentation and analysis of performance: this allows a business to limit the budget required to get going and accelerate growth. Another important element of this method is unconventional use of classic digital marketing techniques (email marketing, content marketing, social media marketing, etc…) and tools (erp, crm, cdp, etc…). But what does “unconventional” mean?…
According to statistics, automated emails generate 343 orders for every 1,000 promotional emails sent, compared to 72 for a standard email marketing campaign (source). Yet marketers don’t use Email Marketing Automation as much as they should: automated messages represent, in fact, only 2.2% of email submissions. Learn more about this approach and the tools that let you automate your campaigns. If you do email marketing, you definitely spend a large part of your day on email campaigns, often performing repetitive tasks that don’t bring real value to your mailings. There is a way to bypass these processes, without harming the results of your emails, and actually improving their performance. It’s called Email Marketing Automation. With the right tools, you can take advantage of Marketing Automation to automate your promotional emails (and not only!), freeing your marketers from performing the same tasks for every single contact on the mailing list. Let’s…