LinkedIn Advertising
LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That’s because LinkedIn has a powerful ad platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, X, or Google, consider yourself lucky — you can add LinkedIn to that list, too. This is especially easy to do if you’re using the HubSpot ads tool. But if you’re new to LinkedIn Ads, fear not — we’ve put together a step-by-step guide to setting up your first LinkedIn ad campaign. Before we dive
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how do they work, and how much do they cost? We’ll also offer a list of sponsored updates best practices to help your brand make the most of this social content solution. What are LinkedIn sponsored updates? Also called sponsored content, the official LinkedIn help page says a sponsored update is “a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company.” LinkedIn sponsored updates are advertisements created by your company or marketing team. These are then served to LinkedIn users who