Leadership
No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content. Making that a reality requires companies to create something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before. As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, in turn helping audience growth. In this post, we’ll review what a subject matter expert is, how to become one, and why your company should leverage SMEs in your content marketing strategy. Businesses might leverage an SME to integrate new software, fix technical issues, design their website, extract and format data, and provide insight. Additionally, a…
At one of my first jobs out of college, my manager admitted that my professional growth “wasn’t a priority.” I knew I wasn’t in a leadership role that required succession planning, but the admission still stunned me. Without support for career development, I wound up leaving the company. This situation may seem dramatic, but it points to the importance of having a succession plan in place. Of course, senior leadership roles take precedence because these can create a larger vacuum if the position is left unfilled. But succession planning can (and should) extend to all leaders across a company. Developing a succession plan can set your company up for smooth transitions when leaders resign or accept a promotion. It can have a major impact on employee morale and can position your team to skillfully handle future business challenges. But you don’t want to wait until you absolutely need a successor.…