lawsuit
Eric Goldman is Associate Dean of Research, Professor of Law and Co-Director, High Tech Law Institute, at Santa Clara University. And he blogs about legal stuff, often stuff relating to the internet and privacy. I find his blog a must read. So he’s a good guy to turn to when you want quality analysis of the RNC’s first round loss in their lawsuit against Google. And here it is, perhaps a bit delayed, but still worth reading.
IPv4 IP address space is just about used up, as the unused pool of IP addresses waited to be doled out is no more. And practically speaking, almost all email sending lives in IPv4 space. (That’s an oversimplification — a few ISPs do support it, but frankly, I would not call it broad.) I’d even say that most email sending platforms – email service providers (ESPs), customer relationship management (CRM) software, Marketing Clouds, email automation tools and the like, very few of these support sending mail over IPv6. So when it comes to email and email deliverability, the discussion is almost singularly about IPv4. Spammers and scammers need lots of IP addresses. Throughout the modern history of email, most spam filtering and blocking of badness was based on identifying that badness at the IP address level. Meaning bad guys doing bad things with an IP address find it blocked and
This is an important one to share, because it highlights what can happen if you try too hard to characterize your emails as transactional, when they’re probably not. Leave out the unsub link and see what happens — you can end up with a poor sending reputation, a pile of spam complaints — or even end up getting the evil eye from the US Federal Trade Commission.Don’t risk it!Read the news release from the FTC here.
Mike Scarcella, reporting for Reuters: Google has hired law firm Perkins Coie to help defend it against the RNC’s spam filtering lawsuit. “While Perkins long has provided legal services to the Democratic National Committee in matters of political law, and to political candidates, most of the lawyers fielded to defend against the RNC’s claims focus on privacy, security and business litigation.” Read it all here.
Dan Graham of Austin, TX has an interesting side hustle, going after telemarketers violating the federal Telephone Consumer Protection Act (TCPA). I’m glad he’s doing it, but the problem with this sort of thing has got to be how time consuming it is. I already have a full time job, and I just can’t imagine the time and effort would take to actually sue these spammers in court.