ipost

Andrew Kordek and I go way back — he, at Groupon, and me, at ExactTarget, working together (indeed sometimes out of that same Groupon office in Chicago) to help manage, monitor and mitigate deliverability issues for the world’s number one daily deal site. Scale was not the only challenge, but it was a big one! Fast forward to today — actually, fast forward to about a year ago, given that I just realized that I had never shared this here before. Here I am chatting with Andrew Kordek, now of iPost, about list hygiene and keeping clean data. When list hygiene is most important — when up front verification matters, where it doesn’t quite matter so much, and when and how to define the perfect purge (sunset) strategy. It’s short (under 12 minutes) and fun, and I wanted to put it on here for posterity’s sake. Thanks, Andrew, for the

Don’t just take my word for it! I like to check in with other smart folks from time to time and see what they have to say about email deliverability. This time around, I recommend checking out this recent article from iPost’s Andrew Kordek, where he shares five solid tips that will allow you to improve your email deliverability. Check it out! It’s very good advice.I first met Andrew back when he worked for daily dealer Groupon, somewhere around a hundred years ago. THAT was a heady time, let me tell you. After a long stint at digital agency Trendline Interactive (which he co-founded), he is now Vice President of Customer Engagement for email service provider iPost, an “Email & Messaging Platform Built for Franchises, Agencies, Associations, Restaurants, Entertainment, Publishing, and Retail.”