Inbound Marketing

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples of Marketing Advice Gone Wrong Read on for our list of 11 bad marketing moments, or use the jump links to find your favorite example. The KFC Calendar Clash The Gap Logo Lesson The Pepsi Protest Problem The Burger King Tweet Trainwreck The Dove Double-Take The Bing Brand Debacle The Huggies Hard Sell The EA Criminal Catastrophe The Kenneth Cole Cairo Crash The Heineken Beer Breakdown The Audi Audacity 1. The KFC Calendar Clash On November 9th, 2022, KFC sent a mobile notification to its app users that encouraged them

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content. So, what do today’s best inbound marketing agencies look like? Let’s explore! What do inbound marketing agencies do? 16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content

Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach. Content Reach Examples Here are some great examples of content that reaches, engages, and delights a large audience. 1. State Farm Have you ever heard of “Jake from State Farm”? I’m sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant’s content reach consists of…

In this article, you’ll learn more details about the benefits of building a small business blog, how you can set actionable business goals for it, and even tips on what to write.  If you’re like a lot of traditional small business owners, you’ve heard about the benefits of starting a small business blog.  You may have heard that it helps your website get found online so potential customers can find you. With the right approach, this is true. Having a blog also gives you something to share on social media. It’s even a good reason to email your customers.  No matter whether you run an antique shop or a cheese shop, a small business blog will help your business grow.  In fact, it’s one of the best investments you can make in your online presence. Inexpensive to start and run, it’s a far better pay off than traditional advertising like…