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Customer loyalty: it’s something we, as marketers, speak about often. But what do consumers think about loyalty? How do they choose which brands are worthy…
Eva Kruse of PANGAIA talked sustainability during the Power to the Marketer Festival. Read 3 of the key takeaways from her interview.
Learn the ins and outs of Facebook ads for 2022.
What Is B2C Marketing? How Does B2C Marketing Work? How to Build a B2C Marketing Strategy 1. Create meaningful content that engages 2. Understand how…
This is the final article in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected…
G2, the respected peer-review site for tech software and services, collects data from a large number of users. As you may know by now, every…
You work hard to understand customers, harness your creativity, and use technology effectively. We’re celebrating all that you accomplish!
This article is the fourth in our 6 Pillars of Cross-Channel Personalization series. Grab your copy of the full-length whitepaper breaking down all six pillars…
Keeping up with the pace of change in today’s retail industry has proven to be more and more of a challenge for many businesses. That’s…
Today’s customers expect your brand to provide a 1:1 experience that’s relevant to their individual needs and preferences. They also expect to have that 1:1…