ESP
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial. They are three different tools, aimed at different users. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. So can businesses use WhatsApp? Yes — and not only can they use it, they should use it. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. It lets you reach your audience directly on their mobile devices. People are much more likely to open a chat message as soon as it chimes in than an email. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. However, it’s…
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce. While the idea of selling products strictly online is nothing new, a different form of online shopping is quickly gaining steam and changing the way people discover and purchase items online. Social commerce is what it’s called, and it’s making a big impact on how companies engage their customers. In 2020, global social commerce sales surpassed half a trillion dollars, with trends suggesting robust growth into the years ahead. Although social commerce is a relatively new phenomenon in the U.S., brands in countries like China and India have long recognized the potential of social media to grow their business and sell their products. For example, ecommerce giant Alibaba has gathered more than 500,000 followers on Pinterest alone, sharing images with links to everything from furniture or…
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce. While the idea of selling products strictly online is nothing new, a different form of online shopping is quickly gaining steam and changing the way people discover and purchase items online. Social commerce is what it’s called, and it’s making a big impact on how companies engage their customers. In 2020, global social commerce sales surpassed half a trillion dollars, with trends suggesting robust growth into the years ahead. Although social commerce is a relatively new phenomenon in the U.S., brands in countries like China and India have long recognized the potential of social media to grow their business and sell their products. For example, ecommerce giant Alibaba has gathered more than 500,000 followers on Pinterest alone, sharing images with links to everything from furniture or…
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad, these organizations follow a procurement process that ensures fair business practices and quality results. As a preliminary step in the procurement process, an RFI gives a company or organization the information it needs to move forward with an RFP and RFQ. But what exactly is an RFI and what does this acronym stand for? RFIs are important because they reduce blind spots and empower your team to make better decisions. With more information at your disposal, you can understand the marketplace and get a better sense of the questions you’ll need to ask as you move forward in the procurement process. How does an RFI work? Step 1: The…
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below. How to Insert a Checkbox in Excel Add the developer tab to your Ribbon. Navigate to the Developer tab and locate the “Checkbox” option. Select the cell where you want to add the checkbox control then click the checkbox. Right-click the checkbox to edit the text and adjust sizing. To do this on Windows, click File > Options > Customize Ribbon. Then, select the Developer checkbox and click “save.” On IOS, click Excel > Preferences > Ribbon & Toolbar > Main Tabs. Then, select the Developer checkbox and save. On Windows, there are a few extra steps to see the checkbox option. Under…
Consumer preferences are always changing, and consumers expect companies to keep up. In the last few years, many businesses had to accelerate digital transformations and meet customers online. This meant rethinking how to stay connected with prospects and existing customers virtually, while the future of in-person interactions remained uncertain. Now almost 2 years into this […] The post Just Launched: 2022 Global Messaging Engagement Report appeared first on SendGrid.
SVP Christine Novak stepped into her role 90 days ago. In this interview, discover her insights and ambitions for the company.
Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement and deliverability. So how big is too big for email file sizes? Is it time you put your email campaigns on a kilobyte-restricted diet? Here are some best practices to get the size images and HTML code just right. Table of Contents What do we mean by email file size? Image size best practices for email marketers HTML file size best practices for email designers Email clipping will cut your campaigns short Optimize your emails with Mailjet What do we mean by email file size? You might be surprised to learn how low the tipping point is regarding file size and deliverability. Large email files can severely impact your opportunity to hit the inbox – not the best look for…
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
I have to admit that April holds a special place in my heart. Despite the fact that the first day of spring falls in March, where I grew up, it wasn’t spring until April — when the crocus and daffodils started to bloom. With the first bright colors poking through late snows and sounds of birds returning, for me, April has always been filled with promise and new beginnings. And, despite it being April Fool’s Day, one of the best decisions I ever made happened on April 1st — it was the day I joined Constant Contact. Which by the way, happens to be International Fun at Work Day as well. Coincidence? I don’t think so. But enough about me. Let’s talk about some April holidays and newsletter ideas to add some joy to your email marketing this month. April holidays — 2022 While April Fool’s Day might not be…