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In today’s ever-evolving technological landscape, marketers are faced with a daunting challenge – delivering more results for their business, while meeting the high expectations of…
Picture this: A customer starts their journey by browsing your website on their laptop, adds items to their cart, but decides to make the purchase…
In troubled economic times, it’s critical for marketers to grow their business organically. Brand advocacy helps expand your loyal customer base while keeping current customers happy.
Afonso Salgado, writing for SAP Emarsys, explains exactly what you’ll need to keep in mind when planning a move from one email service provider or email marketing platform to another. It’s a great high level overview of all of the relevant migration steps. It might be worth bookmarking this if you plan to change platforms soon, even if you’re not moving everything over to Emarsys.Click through to read: How to Plan a Smooth Migration Between ESPs.
At Emarsys, we are keenly aware that customers are our lifeblood. When they’re doing well, we thrive. Nothing is better than a satisfied customer. Everything…
It’s no secret that with skyrocketing acquisition costs and competitors looming at every corner waiting to tempt your audience away, customer loyalty has become the…
The 4 Ps of marketing — product, price, place and promotion — have provided a standard framework within which marketing strategies and programs have been…
Personalized marketing (or one-to-one marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows:…
Customer acquisition is expensive. And with marketing budgets shrinking and consumer wallets tightening, overspending to acquire new customers isn’t a luxury that many marketers have…
Discover what’s new with mobile, SMS, personalization, APIs, and much more. We even have an emoji update! 😀