EmailToolTester
Email marketing is a vital tool to engage with your audience effectively. And although a lot of thought is put into which is the right provider for you, one thing that is often overlooked is the email deliverability rate of your chosen email marketing provider. This topic is becoming increasingly important, especially due to recent changes with key providers such as Gmail and Yahoo. To help you get your head around email deliverability and its importance, we will provide you with a clear understanding of what makes a good email deliverability rate and the key factors that affect this, taking a close look at Mailchimp’s deliverability. All of the information provided in this article are key takeaways from our bi-annual email deliverability tests. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost along the way, ending
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effective email marketing strategy, you can help your brand to boost sales and gain trust amongst your customers. Email is the one marketing channel you have great control over, with the ability to test your emails and segment your campaigns to specific audiences. With a strong email marketing strategy in place, you have the potential to grow your business and revenue. More businesses are turning to email marketing because it’s effective. Not only is it cheaper than other forms of marketing, it’s also high-converting, giving you the best bang for your marketing dollar. That’s because your email list is filled with people who want to hear from your brand. In this article, we will provide you with a step-by-step guide on how to start email marketing, as well as some examples
Finding the right email marketing tool is key for Shopify store owners looking to connect with their audience. In my Shopify store, I use Shopify Email for simple marketing and transactional email, but as my list has grown I’ve been considering other options. There’s been a lot of buzz about Klaviyo lately, so we decided to test it against Shopify’s built-in email marketing platform. We were impressed with Klaviyo’s advanced features and sophisticated automated marketing. However, Shopify Email is still a good choice for budget-conscious ecommerce businesses, or those looking for easy set-up. Let’s take a look at both Shopify Email and Klaviyo to find the best fit for your ecommerce store. Shopify Email vs Klaviyo: Pros and Cons Shopify Email Pros: 10,000 sends/month included in the price of your Shopify subscription Automatic branding applied across email templates Good selection of pre-built segmentation templates Cons: Dynamic products not available for email campaigns
Over the years, Brevo (formerly known as Sendinblue) has earned itself a reputation of being a budget-friendly email marketing service for small-to-medium businesses. And, while cheaper sometimes translates to a decline in quality, our testing has happily shown that this isn’t the case with Brevo when it comes to its impressive range of features. But what about Brevo’s deliverability? Can you rely on Brevo to get your email marketing campaigns delivered, or do they have a higher chance of landing in subscribers’ spam folders? In this article, we’ll provide you with an overview of how Sendinblue/Brevo performs in this arena, taking a look at its email deliverability rates as gleaned from our twice-yearly deliverability tests. Understanding Brevo Email Deliverability and How It’s Measured First, let’s delve into the concept of “email deliverability” and distinguish it from “email delivery” – two terms often confused. Email delivery refers to emails that have
Email marketing is a powerful tool for reaching your audience, but navigating the intricacies of deliverability can be a challenge. We’ve seen from our own bi-annual deliverability tests that deliverability rates between different email service providers (ESPs) like Mailchimp and Hubspot can vary greatly, indicating that some ESPs have more favorable IP reputations than others. That might lead you to wonder: do I need a dedicated IP address for email marketing? It’s a question we often get asked by our readers – but as you can expect, there’s no one-size-fits-all answer. So, to help answer that question for your business, let’s break it down in simple terms, addressing what a dedicated IP is, its benefits, potential costs, and when (or when not) to take the dedicated IP plunge. What is a dedicated IP (and how does it differ from a shared IP)? Simply put, a dedicated IP address for email
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as high as 3,600%! But if you’re new to it, how do you set up your email operations for such success? Other guides will say you need to follow a 20-to-30-step process. Honestly, that’s way too intimidating for beginners. So, instead, I’ve decided to list just the 10 essential steps you need to set up correctly at the start so that: You don’t accidentally get your emails marked as spam. You grow a list of active, engaged subscribers. You see results from your emails! Ready? Then let’s get into this ultimate email marketing checklist. 1. Familiarize Yourself With Permission-Based Marketing Email marketing is a type of permission-based marketing, where you market to only people who have given you their permission to do so. This way, if a person hasn’t consented to receiving your
The world of work is constantly adapting to new technology and ways of communicating. Digital communication tools can impact workplaces in several ways, but not always positively. Sometimes work-related communications can make us more productive, with Grammarly reporting that 72% of business leaders noticed increased productivity due to effective communication. But in other instances, workplace communication can make us feel stressed and under pressure. To understand how communication tools are used in workplaces and how they affect productivity and work-related stress, we’ve collated all the statistics you need, alongside new and up-to-date figures from our survey of over 1,000 U.S. workers. Key statistics Email is the most commonly used workplace communication tool, with 52.2% of employees using emails at least once a week. The majority of workers (77.3%) say that digital communication tools improve their productivity. Most workers prefer to communicate via email compared to other methods, with workers from
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not focusing on the customer journey. In the realm of SaaS, success comes from being able to guide customers along their journey – and implementing precise email marketing strategies at the right touchpoint is key. In this guide, I’ll examine eight distinct SaaS email marketing campaigns, strategically tailored to address various stages of the customer journey. Ranging from newsletters engineered to construct communities, to special offer emails designed to deliver genuine delight, I delve into the tactical details of each approach. I’ll also show you exactly how you can adapt an email marketing strategy you’ve already seen elsewhere to fit your audience. Let’s dig in! 8 SaaS email marketing campaign examples to consider 1. Newsletters Newsletters are regular email campaigns that follow the same structure with each campaign. Their goal is mostly to
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs), and anti-spam organizations (such as Spamhaus) to identify and filter out spam emails. These addresses are set up specifically to catch spammers in the act and are not used for any legitimate communication. Sending an email to a spam trap address can significantly harm the sender’s email reputation, delivery rate and overall deliverability. And understanding how spam traps work and how to avoid them is crucial for maintaining a healthy email marketing strategy. Types of Spam Trap Email Addresses There are a few different types of spam traps: 1. Pristine Spam Traps Pristine spam traps are email addresses that have never been used for communication and have never been voluntarily provided to any email list. They are typically hidden in websites where only automated email address harvesters (used by spammers to collect
The email delivery rate is calculated by dividing the number of emails that have been successfully delivered to the recipients’ server by the total number of emails sent, and then multiplying the result by 100 to get a percentage: Email Delivery Rate = (number of delivered emails / total number of emails sent) x 100 Not sure where to get the numbers for the equation? Let’s break this down into easy to follow steps: 1. Find the total number of emails sent This is the number of emails you dispatched during a specific campaign or time period. If you don’t already know it, check your email service provider (ESP). 2. Find the total number of bounced emails This is the number of emails that could not be delivered to the recipient’s server. There are two types of bounces to count up: Hard Bounces: These occur when the email is permanently