Did you know that more than 69% of online shopping carts are abandoned before the buyer completes their purchase? Many buyers tend to get cold feet between finding an interest in a product and checking out. The unwillingness to complete a purchase can be caused by several factors, including technical issues, concerns about costs, or distractions. However, the great thing about these potential customers is that they’ve already shown interest in your products. Many of them just need a gentle nudge to finish their purchase. Understanding what an abandoned cart email is, combined with using abandoned cart email best practices, can help you re-engage these customers and re-excite them about the products they were looking at. With newfound enthusiasm, many of these leads can be turned into paying customers. What is an abandoned cart email? Abandoned cart emails are email messages that companies automatically send out whenever a shopper places
Learning how to write a thank-you email is more than just good manners. It’s smart practice for any small business that wants to improve customer loyalty. A little acknowledgment goes a long way to inspire repeat business or donations. When you show partners and patrons just how much you appreciate them, they’re more likely to invest in the relationship. You may have mastered the art of gratitude in your personal life, but the small business thank-you email is slightly different. It can be hard to strike the right balance between personal and professional. Here’s how to do it well. When should a small business send customers a thank-you email? Small businesses depend on the goodwill of the community. You have to show appreciation to get it. Thank-you emails should celebrate new relationships and honor old ones — whether you’re a nonprofit or for-profit business. This means thanking customers after their first
Email marketing remains one of the most cost-effective forms of marketing, but it can also take up tons of time — unless you’re using email autoresponders. These are messages you can write ahead of time, effectively reaching your customers without interrupting a busy workflow. An email autoresponder is a message that’s triggered by a certain action, and chances are, you’re not using them to their full advantage. Here’s how you can use them to generate leads without lifting a finger. What is an email autoresponder in marketing? In email marketing, autoresponders are messages sent out automatically after being triggered by a customer action. Email generates an average $36 return on every $1 spent, and autoresponders help you stay on top of it while leaving you time to run your business. Used correctly, an email autoresponder can boost your marketing efforts by allowing you to streamline your email marketing campaigns. Because
Email marketing continues to be the most bankable marketing platform available today, but it’s changing. Emails can be automated, are customized, timely, and hyper-relevant. Obviously, they are opened and clicked on frequently, resulting in more traffic and income for your company. Let’s go a little deeper and discuss what automation is, what are the benefits and must-haves. What Is Email Automation Benefits Of Email Automation 4 Must-Have Automated Ecommerce Emails Summing Up What Is Email Automation Unlike newsletters and one-time campaigns which you design and send to a large group of people all at once, an automated email campaign is set up once and then delivered to a specific person when they match a set of criteria known as ‘triggers.’ All you need to do is create triggers and workflows while automation ensures that designated messages are sent as soon as the conditions are met. A trigger is the fulfillment…
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for 2022. Good for you – you’re in the right place! To help you with that, we’ve decided to recap all relevant dates for 2022 in one blog post so you can strategize for the year ahead. Read on and find out which dates you should include into your marketing strategy and get our free 2022 Marketing Calendar. Table of Contents Why is it important to have a Marketing Calendar for 2022? Marketing Calendar for 2022 January February March April May June July August September October November December Download the 2022 Marketing Calendar Why is it…
Imagine it’s Wednesday, December 1st, 2021. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: Table of Contents1. Thank you2. We’re counting on you beyond Giving Tuesday3. Here’s what we accomplished togetherExtend your Giving Tuesday success with a thoughtful “thank you” campaign Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations 1. Thank you…
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following WWDC. This is probably the moment when our industry makes it into the zeitgeist, and perhaps not for reasons you might be hoping. Users suddenly realize what is really happening when they read an email… Actually, it’s good news! Consumers are becoming much more aware of the value of their attention and how much they give away when they interact with marketing on the internet, in whatever form. We believe that all users should have a choice on what they see, what data they expose, and who gets to see it. The initial responses to Apple’s announcement seemed to suggest that email was dead, again (how many times has it died already?). But now that the dust is settling, we see that it is a…
Email marketing, especially for ecommerce, gravitates toward robust, splashy HTML emails. We’re talking epic product shots, lots of fonts and colors, big call-to-action buttons, and now even videos and GIFs. After all, your emails are battling against so many other emails to earn clicks, you might as well use every weapon in your arsenal. So this might sound counterintuitive, but sometimes it’s worthwhile to strip away all of those bells and whistles and send out a plain text email. Yes, plain text. Just black text on a white background in the default font with a blue, underlined link. Yes, I was using MoviePass four years before everyone else. In this article, we’re going to take a look at the pros and cons of sending plain text emails, as well as some strategies for how you can maximize their effectiveness when you start incorporating them into your email marketing plans. The…
When you’re thinking about how to grow your business and increase your sales, you probably think of all the untapped potential customers out there in the world—and how you’ll need to run ad campaigns that will win them over. Acquiring a new customer is five times more expensive than retaining an existing one. Meanwhile, returning customers are at least three times more likely to purchase something, and their purchases tend to become larger over time. A Bain & Company survey of eCommerce clothing brands found that a customer’s fifth purchase was 40 percent larger than their first, and their tenth purchase was almost 80 percent larger than their first. Repeat customers are also better brand advocates: they’re 50 percent more likely than one-time customers to refer new customers to your store. So… how do you turn a new customer into a repeat buyer who spends big and recommends your brand to their friends? One of the most powerful…