email marketing
Email authentication can make or break your campaign. Email communication is a vital part of any business strategy, but it’s not just about writing a compelling message. Your email performance depends on reaching your intended audience in the first place. With email service providers (ESPs) continually tightening their requirements to filter out spam and phishing attempts, email deliverability becomes increasingly challenging for senders. Email authentication isn’t just an optional layer of security anymore — you must verify your emails to reach your subscribers’ inboxes. In this guide, we’ll walk you through email authentication standards, share up-to-date requirements by ESPs, list the consequences of failing to verify your email domain ownership, and share the best practices for authenticating your emails painlessly. What is email authentication? Email authentication is the process of verifying domain ownership by the email sender. It validates you have rightful access to the email address you’re sending from
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out. So, without further ado (and probably a little judgment), we’re going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from
The new Gmail and Yahoo ! sender requirements will be effective in February 2024. They’re here to make emailing safer and inboxes less spammy . In this article, we’ll help you ( email senders ) prepare for everything coming your way. Starting in February 2024, these two major mailbox providers will tighten their spam checks. If you want your email marketing messages to reach your audience’s inbox, you’ll need to follow Gmail and Yahoo! sender requirements. If you don’t take action, your emails might be flagged as spam, rejected, or not delivered at all, which could damage your sender reputation. Understanding the new Gmail and Yahoo! sender requirements from an expert “After years of discussing email best practices, Gmail and Yahoo! are working together to raise email marketing standards. This big move will help protect users against unsolicited messages. It also offers an opportunity for legitimate marketers to reinforce trust
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy. What is a landing page? A landing page is a website page with a specific purpose — the objective of a landing page is to convert visitors into leads. While there are many landing pages, the intent is the same — get more leads. Landing pages contain lead forms that ask visitors for their contact information in exchange for something of value, otherwise known as an offer. The video below
This article will look into the list-unsubscribe header and why it’s important in the world of email marketing . There’s a lot of unwarranted hesitation from email marketers when it comes to embracing the list-unsubscribe header. Letting email recipients quickly and easily unsubscribe may seem counterintuitive, but it’s actually a great way to build a healthy email list. Read on to learn about list-unsubscribe headers and why, for you as a marketer, this feature is key to maintaining an engaged email list in the long run. What is the list-unsubscribe header? What is the purpose of a list-unsubscribe header? How does a list-unsubscribe header work? Does my email client support list-unsubscribe? How do I create a list-unsubscribe header? What is the list-unsubscribe header? The list-unsubscribe header is an additional ‘unsubscribe’ link generated by some of the most common email providers (Gmail, Outlook, etc.) when list-unsubscribe instructions are detected in the
This fall, MailUp is introducing new features to boost your productivity and performance, right around the key sales months. Learn about the unified contact management, the Deliverability Index and other new features this season. Fall, for every marketer, has always been synonymous with preparing for the key sales anniversaries, namely Black Friday, Cyber Monday and Christmas. Today we reveal how you can tackle these crucial dates and win the competition without investing hours and hours of time creating the perfect email and receiving disappointing results. MailUp’s fall innovations are designed to do just that: help you simplify the creation of your email campaigns and management of your contacts while increasing performance and return on investment. Find out what it’s all about in this post! Artificial intelligence arrives: MailUp’s AI Assistant Based on ChatGPT, MailUp’s new AI Assistant is the key tool if you are running out of ideas for yet
Artificial Intelligence is the most popular tool around right now, even for Email Marketing. But to use it truly effectively, you need to be familiar with best practice and take a few little precautions. MailUp’s new free infographic can help you learn to use AI and make the most of this tool in your email campaigns. It’s essential to keep up with the unstoppable evolution of artificial intelligence in the digital world. For several months now, we have been testing and fine-tuning our AI Assistant, MailUp’s Artificial Intelligence tool, and we’re happy to tell you that it will soon be available on the platform. What is it for? Helping you create even more incisive, customized email marketing content. MailUp’s AI Assistant can create high-performing, original, quality copy for your emails. But, like any AI tool, it only works properly if you state your request clearly and correctly. In other words
Crickets in your inbox? Here’s how to send a follow-up email that gets a reply, whether you’re closing a sale or trying to get hired. The post The Art of the Follow-Up Email: Guidelines and Samples You Can Use appeared first on SendGrid.
Get inspiration for your holiday campaigns with these Thanksgiving email subject line templates and examples. The post 111+ Thanksgiving Email Subject Lines (Copy/Paste Templates) appeared first on SendGrid.
If you sell on Shopify, a mailing list is one of the first things to start working on. You need people’s email addresses to send them your Shopify newsletter with promotions, new products, and company information. It’s a major driver of engagement and sales. So let’s look into how to set up a lead capture and actively build a Shopify mailing list. Discover more: Best Shopify Newsletter Plugins 1. Create a signup form or a popup To start capturing subscribers, you need a mailing list popup or signup form. The difference is in whether it’s static on the page or pops up triggered by a certain visitor action. For example, exit intent popups are popular to catch people before they navigate away from your site. How to set up a mailing list on Shopify The Shopify app lets you collect emails at checkout or via a subscription block on another