email design
Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!). From a customer support perspective, these are important parts of your email that should never be overlooked. In this post, we guide you through everything you need to know about reply-to email addresses—including what they are, why they’re important, and how to handle responses. Table of contents What is the reply-to email address field? The importance of the reply-to email address The problem with a no-reply The negative impacts of no-reply Alternatives to using no-reply How to handle replies (even if you’re on a small team) How to set up an autoresponder Option
Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce, Microsoft, Spotify, and more. Microsoft announces new multibillion-dollar investment in artificial intelligence (AI) as it extends its partnership with OpenAI, the creator of Dall-E and ChatGPT. Mailchimp was hacked, again. Email marketing company CM Group revamps as Marigold. Sam Bankman-Fried, founder of FTX, the now-bankrupt cryptocurrency firm, launches a Substack newsletter to defend his actions. Morning Brew, a daily email newsletter covering business, finance, and tech, acquires Our Future, a startup that produces short-form digital video content. Patent Drop, a Substack newsletter about the future of Big Tech, gets acquired by The Daily
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life sends the details to the background, and you get used to how the half-finished room looks. When you create emails day in and day out, it’s tempting to look at bigger and more exciting ideas. Sometimes, it pays to go back to basics. Here are some tips and best practices that I keep in mind as Litmus’ email developer, across six essential parts of an email. Carve out some time for an email check-in—and see where you may have opportunities to optimize. 6 email sections to optimize Don’t know how to optimize your emails? Start
Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about 34% used Dark Mode as of August 2022, representing steady adoption year over year. Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers. Consider this your all-in-one hub to all things Dark Mode, including Dark Mode code and hacks developed by Litmus and the email community, and a list of helpful Dark Mode tools email geeks trust and use often. Part 1: Ultimate Guide to Dark Mode (Blog Post) Part 2: 9 Dark Mode Code Snippets Part
Looking for inspiration to boost your 2023 email strategy? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize! In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Featured are examples of campaigns from leading brands like NARS, Hunter, Endy, Vitality, Kate Spade, and more. You might even see a couple of examples from Litmus too! Email examples featured in The Best Personalized Emails of 2022 Here’s what you’ll get in this exclusive collection: Content automation via shopping feeds, .csv files, XML, and API driven content Personalization using CRM data and rules based on date/time of open Timed content including countdown timers and timed content that automatically updates after an email is sent Social signals displaying engagement, adding social proof Polling live and in real-time Make 2023 a memorable year See
T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings, even more than we were after eating our Christmas dinner! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. But which of those emails stood out in the inbox? Read on to see which emails were at the top of our holiday gift list in December 2021. Peacock Harvard Business Review Burga Zapier Slack HBR’s Women at Work Brightland Peacock Subject Line: It’s here: Your Peacock 2022 Year in Review We love the use of personalization and animated GIFs. We haven’t seen this from any other video streaming services yet so it really stood out in the inbox. The only thing that could have made it better is if the highlights section had been more personalized to the genres we
What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and Production Specialist, Litmus) and Jaina Mistry (Director of Email Marketing, Litmus) about top email marketing and design trends submitted by email geeks. Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Usability Minimalism Shape trends Rounded corners Isolated product images Collage/overlap Color trends Electric green Bright yellow Tech periwinkle Emerald/evergreen Artificial Intelligence (AI) Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 billion. Compared to 1.01 billion emails opens in 2021, that’s 490
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference. In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send Learn the keys to forming a proactive and holistic deliverability approach to your email marketing in this four-part guide from Litmus and Salesforce. Get your guide What is email deliverability? Each time you hit send, your emails pass through several checkpoints on the way to their intended destination. These checkpoints contain
Did you know that on average, 1.5 billion email opens were recorded for each month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month). With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap up 2022. How did email marketing change over the past year—and what caused those changes? Join us as we take a look back at 2022’s biggest email marketing headlines and how they changed the future of email marketing. (Stay tuned next month as we kick off our monthly blog series about the latest happening in the world of email.) TLDR: crypto security threats, data breaches, a big year for BIMI, and a lot of updates from Google. January Austria’s Data Protection Authority (DPA) declares the use of Google Analytics unlawful based on European Union
We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both Trust Radius and G2 Crowd for winter 2023—in multiple categories! Litmus receives 35 Winter 2023 G2 badges The Litmus team loves to hear from our customers, and we rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. Their winter awards are in, and Litmus has been recognized with top achievements—35 to be exact! You read that right. Litmus received 35 Winter 2023 G2 badges across multiple categories including: email testing, email marketing, and email deliverability. In addition to the “Users Us” badge, which requires having over 20 new reviews with at least a 4.0 average score, we’ve also been recognized for awards