Email delivery
Welcome emails, order confirmations, password resets: your users and customers need them, and you want to make sure they get them. A transactional email service provider is what helps you deliver crucial emails like the types we listed above—but how do you choose the right provider for your business? We have some ideas that could help. 6 of the best transactional email providers in 2022 If you want to compare the top transactional email providers at a glance, we put together this handy spreadsheet to help you see the most popular solutions, their features, and pricing side by side.Click to see it → Disclaimer: We’re the makers behind one of the tools on the list, Postmark. While we’re excited that many people love the service we provide, we also know that it’s not the best solution for everyone. Different teams have different needs, and we want to help you find…
It’s every email sender’s nightmare: your emails landed in the spam folder, not the inbox. But why do emails go to spam? In this guide, we’ll take a look at the most common reasons why legit emails might end up in spam and give you the tips you need to avoid that dreaded spam folder. Let’s dive right in. What’s a spam filter and how does it work? Spam filters are programs designed to identify unsolicited or dangerous emails so that mailbox providers can stop those messages from reaching the inbox.Spam filters use a broad range of criteria to analyze emails and to decide whether a message is spam: Some spam filters rely on scoring mechanisms: if an email’s spam score exceeds a certain threshold, the filter will mark it as spamOthers use fingerprinting: an approach where spam filters keep a collection of known spam messages and then calculate how likely it…
Today, we type in account credentials to do nearly everything, from sending emails and transferring money to ordering groceries and watching TV. If a website or app has a traditional password-based login process, you have to search your memory (or password manager) for the unique username and password you made for that specific account. Magic links, however, don’t need you to remember anything at all. Just type in your email address, get a link emailed to you, click on it, and voilà: you’re in. It’s a frictionless, almost magical login process—but it isn’t without some drawbacks. Let us take you on a tour of what magic links are and what you need to know to implement an email-powered login flow for your users. What are magic links? Magic links are a type of passwordless login that allow users to log into an account by clicking a link that’s emailed to…
Apple’s Mail Privacy Protection has arrived, and it’s bringing major changes that anyone in the field of email marketing needs to know about. With Privacy Protection, Apple is giving email recipients more control over what data they’d like to share with email senders. This isn’t exactly the end of email marketing as we know it, but senders will have less data about recipient behavior. And senders who currently rely heavily on open tracking and related strategies will need to pivot quickly. According to Litmus, Apple Mail pulls in more than 48% of email client market share, so the impact of this update will be widely felt. Below, you’ll find everything you should know about Apple’s latest update, with a special focus on how it will impact email open tracking in the long run. What is Apple’s Mail Privacy Protection? Apple’s Mail Privacy Protection (MPP) is a new set of features…
Are you in the middle of setting up an SMTP service and just encountered a port field you don’t know how to fill in? An example of a WordPress Mail SMTP setup. What goes into the SMTP port field? You are about to find out. We’ve got you covered, friends. In this blog post, we’ll take a deep dive into SMTP ports. Let’s get started. What is an SMTP port? An SMTP port is a communication endpoint that handles the transfer of email data over SMTP (Standard Mail Transfer Protocol) as it moves through a network, from one server to another. Ports play a crucial role in routing the right information to the right places. Whether you’re sending an email or browsing the web, any networked service requires two things to route communications appropriately: a domain name or internet address and a port. An IP address identifies a machine in…
You’ve got mail! But how did it get here? Our Journey to the Inbox webcomic follows an email’s incredible journey through the Wild West of the internet. Getting an email to Outlook Oasis can’t be so hard, one would think. But in a world where spam filter watchdogs guard the inbox and gangs of nosey phishers and scammers are looking to score big, even the most important emails sometimes just don’t make it. Saddle your horses and get ready for adventure as we tell a tale of friendship, dedication, and the courage to deliver to the inbox. With a few dog jokes along the way. Well butter my buns and call me a dog biscuit! Postmark Express: Journey to the Inbox, Postmark’s first-ever webcomic, has just launched and hey howdy hey are we excited to share it with you! I know, I know… a webcomic about email? Paw-lease! But don’t…
Are you a Bubble builder looking for a reliable way to deliver your web app’s emails? We’ve got your back. Integrate Postmark with Bubble and your emails will make it to the inbox—fast and reliably. No matter what type of web application you’re building, it’s likely that, at some point, you’ll integrate emails into your product. Maybe you want to send an email once someone submits a form, send confirmation emails after a user created an account, or allow folks to reset their password via email. Many of those emails can make or break a product experience: If your users aren’t receiving the email to confirm their account or can’t reset the password they’ve forgotten, they are stuck—and chances are that they get frustrated and might abandon your app.Getting crucial application emails delivered fast and reliably is important. Here at Postmark, we help you do just that—and fellow Bubble users…
If you’re anything like most senders, you encountered SMTP services for the first time while figuring out how to integrate email sending into another tool. Sending email at scale—and doing it fast and reliably—actually isn’t all that easy. That’s why most platforms, including content management platforms (like WordPress or Craft) or ecommerce solutions, often don’t handle email sending themselves. Instead, they ask you to hook up an SMTP email service to take care of the sending. Many popular software solutions even have built-in SMTP plugins to make it easy for you to connect your SMTP provider. So, your next step is to compare the different SMTP relay service providers and choose the best one for your sending needs. But where do you start? What makes an excellent SMTP partner? In this guide, we’ll break down the key qualities you should look for in a provider and compare the pros, cons,…
What if we told you that your company’s email deliverability doesn’t depend on you being an all-knowing email expert? SMTP relay services allow businesses to send bulk emails seamlessly, protect their sender reputations, and avoid being blocklisted—all with the dedicated support of an SMTP service provider. Here’s what you need to know. What is an SMTP relay? An SMTP relay is a service that allows the transmission of email messages from one server to another. An easy way to understand what an SMTP relay service does is to imagine an Olympic relay race: your email message (a transactional email or promotional/marketing email) is the baton, and the runners are SMTP servers who pass the baton to one another until the final line. If you don’t want to use an SMTP relay provider to manage your email sending, you can use your own email server—in which case, you’re responsible for setting…
We’ve noticed a trend where some customers see sudden ISP Blocks and soft bounces from Google only for specific email messages. As we do for any reports of an issue like this, we investigated the messages to help spot a root cause. 🕵️♀️️ Gmail’s bounce messages hint at issues with the content and links While Gmail doesn’t share all its secrets around why they might decide to deliver or block a message, their bounce notifications can provide helpful hints to help you track down the issue. In this case, looking at the event details for a message that couldn’t get delivered shows a ISP block with a bounce code that says “Our system has detected that this message is suspicious due to the nature of the content and/or the links within.” Investigating issues in Postmark: If your email was blocked, we show you the bounce code we’ve received from the…