ecomz
Anti-spammers and deliverability folks might think of this as a Permission Pass email. And indeed, Spamhaus has a whole guide describing how they think you should do it properly. But in addition to confirming and cleaning up certain types of problematic email lists, an email message process similar to this can be helpful to boost engagement, and boost deliverability and marketing success at the same time.Deliverability people call them re-engagement emails, while marketers call them winback campaigns. By either term, they’re extremely valuable as part of a “lifecycle management process” where you you might take one or more tries to “re-engage” (request a response / look for a sign of life) from non-responding recipients, and then, if they don’t respond, either suppress them (or apply other strategy) to get them out of the way of most mailings. The goal at the end of the day is to reduce the amount…