dmarc.org
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I’ve been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a BIMI logo. But, while the needle has been slow to move, data suggests that it is indeed moving. Read more about it here, courtesy of DMARC.org.TL;DR? Almost 10,000 new BIMI records observed in 2021 by DMARC.org. Not quite 200 of those referenced a VMC (Verified Mark Certificate, required by Gmail). It’s growing….slowly, but it’s growing! It took years for people to get hip to DMARC (by “get hip” I mean “consider it a best common practice”), so I think we’ll get there, eventually.[ H/T: Steve Jones ]
On January 30th of 2012, fifteen organizations announced the working group they had formed, and the first version of the protocol they had produced. This was the public kickoff of both DMARC.org and the DMARC protocol. It would grow from just 450 published sending domain policies and 2 billion protected mailboxes after one year, to […]
On January 30th of 2012, fifteen organizations announced the working group they had formed, and the first version of the protocol they had produced. This was the public kickoff of both DMARC.org and the DMARC protocol. It would grow from just 450 published sending domain policies and 2 billion protected mailboxes after one year, to […]
Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on DMARC and related email authentication standards to ensure that only messages authorized by those senders display such images, so it frequently comes up […]
Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on DMARC and related email authentication standards to ensure that only messages authorized by those senders display such images, so it frequently comes up […]
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
The number of valid DMARC policies observed in the DNS increased by 42.9% over the course of 2020, to a total of 2.7 million, based on analysis of data supplied by Farsight Security. While this represents robust growth in DMARC adoption, it is significantly lower than the 250% to 300% observed over the previous few […]
The Japan Anti-Abuse Working Group (JPAAWG) held its third annual meeting virtually from Tokyo, Japan on November 11th and 12th, 2020. DMARC.org director Steve Jones was invited to provide a brief video update on DMARC adoption, and the slides from that presentation are now available for download. The update covers a a few highlights from […]