Database building
The word “consent” in Email Marketing is undoubtedly associated with the concepts of legislation, European regulation and GDPR. However, few focus on the importance of consensus in terms of performance, reputation and deliverability. Let’s see together how and why the request for consent influences these 3 factors. If you are looking for the classic article that explains how to reconcile your marketing activities with data processing legislation you are in the wrong place. For this delicate issue, we have a dedicated page on our MailUp website. But while you’re here, maybe we can tell you something you don’t know. For example, the performance of your email campaigns may depend on contact profiling and the consent request process. Or that maybe, the reason why your emails do not arrive at their destination (“deliverability”) lies precisely in the failure to request consent. To discover the importance of consent for your Email Marketing
Want to get the word out about your company and reach potential new customers? Gathering new contacts and having quality email lists is your basis for achieving this goal. Learn how to create your own mailing lists and leverage them to segment your database. Among the ten commandments for building a quality database, a major one is to create valid, profiled mailing lists. They are then used as a starting point for relevant and personalized email campaigns. Without this first step, any Email Marketing activity could prove to be ineffective and cumbersome. Sending emails by manually entering every single email address is unthinkable for a company that wants to grow and optimize its work time. Then again, not having data available on your recipients means moving blindly and speaking to an unknown audience, with poor results. So, let’s see how to get started and what best practices to adopt to
Customize your new contacts’ subscription: the latest news from MailUp is focused on this goal. Let’s review what the key steps to collecting a contact are and find out how to make use of new MailUp features to optimize the post-subscription phase. In order for an Email Marketing activity to be effective, it must start with a quality database, built by collecting valid contacts, profiles, and people who are genuinely interested in your company. To do this, the database building tool you need is definitely an online subscription form that is placed on your website or blog. In this article we’ll explain: how to create a form to collect newsletter subscribers which steps to follow after subscription (subscription confirmation and welcome email)how to customize the user subscription experience with new MailUp features What is an Email Marketing subscription form and what is it for? An email subscription form is used to
The first thing to do to start your Email Marketing activities is to collect lists of valid email addresses and build a database of contacts that are genuinely interested in receiving your newsletters. Here are the 6 steps to follow (and some strategic tips) to do it the right way! Before you start: make sure you have a secure and reliable email mailing tool that protects you from dangerous and invalid email addressesuse a platform that allows you to easily and automatically import the contacts you collect if you don’t want to have limits on the number of contacts you collect, you may prefer a solution like MailUp, which doesn’t increase the price if you add new contacts Infinite databases and unlimited mailing: activate a free trial of MailUp today, it’s free! The key to building a high return on investment Email Marketing strategy is having a quality database and lists
