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Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control. And boy is it easy to lose control. Many of us get bombarded by new emails on a regular basis, and it’s stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff. Luckily, there are a lot of tools and free apps for startups that can help us get more organized. In this post, we’ll go through how to best organize your email and suggest some tools to make the process easier. Skip to: Email Organization Basics Best

The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? A product video explains and visually exhibits a product‘s tangible benefits. A lot of these videos emphasize a product’s unique features. Still, one thing differentiating a good product video is its ability to exhibit how it solves problems. As a rule, remarkable product videos encompass

Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology. But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company? Here is everything marketers need to know about deep learning and the helpful role it can play in the marketing industry. What is deep learning in artificial intelligence? Machine Learning vs. Deep Learning Example of Deep Learning in Marketing and Advertising Training of the Neural Network How Marketers Can Use Deep Learning Embracing Deep Learning in Marketing Similar to how humans learn from experience, the deep learning

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Perhaps it’s someone with amazing soft skills which get them pulled into brainstorms. Or maybe they’re the go-to consultant for some of the most impactful business issues. Or maybe it just seems like everyone on your team really, really likes them. Soft skills have the power to grow your career in the same way hard skills and talent can. But what exactly are soft skills? And why are they so important to growing your career? Keep reading to find out, or use the links below to jump to a section. What are soft skills? How to Acquire Soft Skills The 7 Soft Skills Soft skills can be taught, but they’re not as straightforward as hard skills which are the specific qualities that can be clearly defined, measured, and taught for success

Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should spend a lot of time thinking about the importance of storytelling in marketing, but we don’t — mainly because it’s so intimidating. The pressure-filled process of creating a framework and telling a story can keep a lot of people from even making an attempt. When the subject comes up, we