customer experience

We often witness customer service landing at the bottom of the operational strategy and investment funnel. It might have been the right approach decades ago, but not anymore. Whether you are a B2B or B2C business, customer service is paramount in today’s customer-centric world. Reports show 59% of consumers have higher expectations for customer service than they did just one year ago. When it comes to success, support is equally essential as sales and marketing. Providing top-notch customer service helps grow your brand value and cultivates a long-term loyal customer base. Over time, customer support has emerged as a vital revenue driver, translating into increased sales and customer retention. The support bug doesn’t stop once the customer decides to purchase your product, it extends way beyond that. Multi-channel support In today’s digitized world, with multiple channels at our disposal, it has never been easier for businesses to connect and communicate…