CTA（Calls-To-Action）

You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. Then, we interviewed experts to assemble this comprehensive list of call-to-action statistics. These statistics will help you understand how to craft and implement effective CTAs that drive conversion and action. Let’s explore each of these CTA stats below. 1. Email CTAs get an average click-through rate (CTR) of 3-5%. (Databox) CTAs are the bread and butter of email marketing. Over the last few years, the Databox team discovered that email CTAs got an average click-through rate of 3-5% for over 40% of their contributors. Image Source However, this doesn’t imply that surpassing the 5% CTR