consent
The word “consent” in Email Marketing is undoubtedly associated with the concepts of legislation, European regulation and GDPR. However, few focus on the importance of consensus in terms of performance, reputation and deliverability. Let’s see together how and why the request for consent influences these 3 factors. If you are looking for the classic article that explains how to reconcile your marketing activities with data processing legislation you are in the wrong place. For this delicate issue, we have a dedicated page on our MailUp website. But while you’re here, maybe we can tell you something you don’t know. For example, the performance of your email campaigns may depend on contact profiling and the consent request process. Or that maybe, the reason why your emails do not arrive at their destination (“deliverability”) lies precisely in the failure to request consent. To discover the importance of consent for your Email Marketing