Chat
What might happen if you fail to choose the right chatbot for your website? Prospects won’t get answers to their questions, customer satisfaction will drop, and your competition will thrive. To avoid these issues, it’s best to carefully choose quality chatbot software from the very beginning. There are chatbots for every taste and budget: dedicated AI-powered solutions, hybrid chatbots, and simple rule-based customer service chatbots. Often, chatbot functionality is built in business automation platforms, allowing you to streamline all the marketing, sales, and customer service processes with one app. What’s the right choice for your company? To help you answer this question, we’ve compiled a list of top chatbot software solutions and highlighted their advantages as well as some pitfalls. What is Chatbot Software? A chatbot is an application capable of conducting online conversations with humans (read: your website visitors). Communications are performed via a chat widget that’s typically installed…
Is conversational marketing just another buzzword in digital marketing lingo? Sure, it’s a broad term but expect to hear it more and more. Chat is consumers’ preferred way of communication with businesses (66%) and 45% of companies already have some conversational marketing efforts in place. The way we do business was changed by the global pandemic. Online presence is the norm even for small businesses now. What was once only possible face to face (consulting, sales advice, fittings) is now being sought online. Going to a physical location to ask a question is a thing of the past, especially among millennials and Gen Z. This is where conversational marketing comes in to provide live interaction, online. Let’s look in detail what conversational marketing is and how you can use it for your business. Definition: What Is Conversational Marketing? Conversational marketing is a way of communicating with current and potential customers.…
Finding the best live chat software for your business is no easy task. Options range from simple live chat apps to full-fledged customer support platforms for complex sales processes. And what does best live chat software mean anyway? What’s perfect for one business is overly complicated for another. Or not enough. The live chat landscape is competitive and the functionalities available are exciting for marketers. It’s definitely a big plus to add a live chat to your website, whatever the industry. This comparison of the leading providers of live chat software will help you find the one service that best fits your business needs and budget. The Benefits of Live Chat Software for Business Among all digital marketing tools, you might be wondering why live chat is important. Above all, it’s a customer service and direct communication tool. Reaching visitors directly as they browse your site increases customer engagement, improves…