canada

CASL is (literally) “Canada’s Anti-Spam Legislation.” If you’re American, think of it as the Canadian version of CAN-SPAM, the US federal anti-spam law, but with some important differences. I know a fair amount about CAN-SPAM (disclaimer: I’m not a lawyer) but I know less about CASL. I wanted to learn more, so I asked for guidance from Canadian Deliverability expert Matthew Vernhout (who is currently VP, Deliverability North America for Netcore Cloud). Here are a few good links that he kindly shared with me.The Canadian government has an official CASL website here: Fightspam.gc.caMatthew’s “Email Karma” blog published a CASL Countdown series back in 2014, but the information there still seems to be very relevant.That’s just part of a whole CASL section that one can find on the Email Karma website.Privacy Agency NewPort Thomson has published a CASL ebook that has lots of useful information for marketers.The Canadian Marketing Association regularly posts