campaignmonitor
SocketLabs’ Brian Godiksen and Campaign Monitor’s Travis Hazlewood joined forces in this excellent blog post to explain what can go wrong when you use a subdomain (under a domain you don’t own) to send mail. Example? Some registrars offer up this goofy thing where you can buy a “domain” “under” uk.com, like spamresource.uk.com. Neat idea, except it’s really just a subdomain. And the domain uk.com has a poor reputation at Gmail, making it kind of hard to get email delivered to the inbox reliably, if I use a uk.com subdomain as my sending domain.So as to not totally steal their thunder, I’ll make you click on through to get their thoughts on what to do instead, and how to measure risk with regard to your choice of TLD (top level domain). This is one you need to read before you buy a new domain name to use for email!
CM Group has announced a merger with email service provider/customer engagement platform Cheetah Digital (aka CheetahMail, once upon a time owned by Experian, later spun out standalone, with leadership and a lot of higher-level positions more recently filled by ex-ExactTarget and Salesforce folks). This would seem to bring Cheetah under common ownership with Campaign Monitor, Emma, Delivra, Sailthru and Selligent.This is very clearly being presented as a merger and I’m not seeing any information about a potential cost of acquisition. Usually these kind of things happen because private investors want to cash out — I’m assuming there’s something to that here, and I suspect we’ll see more on this in the tech industry press in the coming days. Stay tuned!Read the press release here.Pictured: The Guaranty Building in downtown Indianapolis, which was one of the first headquarters for ExactTarget, now Salesforce Marketing Cloud. If you look closely, you can see the “Cheetah…