Calls-to-Action

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors’ attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract. Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can you write the perfect CTA copy on your own? Keep reading or skip to a section to learn: What is CTA copy? Real-Life Examples of CTA Copy YOU Should Copy How to Write CTA Copy That Converts When marketers think about call-to-action (CTA) creation, the first thing many of them

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What is a CTA in Marketing? As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer’s journey so they eventually make a purchase. However, each marketing campaign might have a…