Calls-to-Action

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What is a CTA in Marketing? As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer’s journey so they eventually make a purchase. However, each marketing campaign might have a…