Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back. Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and inspire your future content marketing endeavors — feeling inspired to start your blog? Great! Let’s get into the facts. General Blogging Facts The Benefits of Business Blogging Writing, Formatting, and Posting Blogging Challenges Building a Successful Blog General Blogging Facts There are over 600 million active blogs across the internet.
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about your industry, brand, product, or service However, starting and running an effective, traffic-generating blog requires much time and energy. Plus, if you’re a marketing manager on a tight budget, you may wonder, “Will blog posts actually lead to purchases?” To answer the question, here’s some research we conducted to help you determine if a company blog suits your marketing strategy. Important Blog Statistics Marketers Should Know Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases How to Lead Readers to Purchases Creating Your Blog Nurturing Process Important Blog Statistics Marketers Should Know As
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. Let’s go over some strategies to use when naming a blog, that will give your blogs longstanding relevance. How to Choose a Blog Name 1. Identify your niche. What are you doing?