Brand Awareness
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of the driving forces behind Wikipedia‘s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia’s notoriety and traffic, you might wonder, “How can I get my brand in on this action?” or even ask yourself, “Can I make a page for my business on Wikipedia?” Wikipedia is one of the best third-party sources for ranking on page one of Google. We‘ll dive into the ins and outs of page creation, some of the best business pages, and the guidelines and legalities related to publishing Wikipedia business pages that you’ll need to know this year and beyond. Can You Create a Wikipedia Page for Your Business? While you can create a page
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and change with your business. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and business owners out there who like to gauge success with neat and tidy numbers, brand awareness will likely ruffle your feathers. But just because it isn’t a metric that can be perfectly determined doesn’t mean it doesn’t carry value. Brand awareness is incredibly important for business success and overall marketing…