boona

Let’s talk about domain warming. Specifically, what can happen when domain warming goes wrong (or isn’t considered) — sending too much volume too fast, without enough domain reputation history. This can cause painful inbox woes and it isn’t always easy to know what to do when it happens. Domain warming is also lightly documented compared to IP warming, and if you’re on a shared pool, SMB-focused email service provider platform (think Mailchimp or Constant Contact), you might never have even heard about domain warming before you started sending marketing emails.That’s where Jeff Feiereisen and Brett Skaloud come into the story. They’re two ex-Amazon engineers launching Boona, a Seattle-based company. Their first product, the Tandem Shower, recently launched on Kickstarter and has already raised over $650k. Designed to attach directly to your existing showerhead, the Tandem Shower adds a second showerhead to the other side of your shower such that a…