bimi
It’s time for another BIMI update, and this time it’s chock full of new details that you’ll want to know! So let’s get right to it.The Authindicators Working Group (the folks behind the BIMI spec) have just indicated that Apple plans BIMI support! The information published so far suggests that it’s coming this fall to both iOS and MacOS. Beyond that, details are light; so don’t ask me (or them) for greater definition just yet. I’m sure when they have details, they will share. And when they share, I will share.Where does that leave us today? Here’s your status update on ISP support for BIMI as of June, 2022.Yes: Which ISPs/MBPs/email applications support BIMI today or plan to support it in the near future: Apple (iOS and MacOS email clients), Fastmail, Gmail, and Yahoo Mail. (This also includes Pobox, AOL/Netscape, and Google for Business)Perhaps: Which ISPs are currently considering BIMI support:
BIMI is one of the latest methods for email and sender authentication, which differs from the others because it allows you to view the company logo in the supported mailboxes. Below is our explanation of how to activate this standard and the steps to follow for configuration. Email authentication as an essential deliverability best practice is hardly a new topic here on the MailUp blog. We have already taken a long look at how deliverability is linked to the concept of reputation. It is therefore fundamental to resort to technologies and security protocols that certify message and sender authenticity, known as email authentication methods. One of the most recent standards related to authentication protocols, is BIMI, which stands for Brand Indicators for Message Identification. Read more about BIMI and what it is used for The latest update of the BIMI guidelines was published on 31 March 2022. Let’s go over…
BIMI’s so hot right now! Everybody’s asking me lately which ISPs support it and how do I set it up and do I need a VMC and more! Lots of smart folks have implemented a BIMI logo already — and I think BIMI adoption is poised to explode…maybe making this the summer of BIMI? Or maybe not, because stuff always seems to moves slower than I hope it will. But hey, it was an excuse to make a fun graphic!As far as ISP and mailbox provider support for BIMI logos, we’re basically at the same place we were back when I last posted a status update back in January, 2022. The usual suspects are still in the same place as before: Yahoo, Gmail and Fastmail will display BIMI logos, Gmail requires a Verified Mark Certificate (VMC), and Microsoft hasn’t announced anything on the logo front in years, sadly. For more…
I very recently scanned the most recent 1.4 million emails or so that I’ve received to look for BIMI logos. Of the 292,000 unique domains in that mail sample, a whopping 818 of them seem to have published BIMI records in DNS. That didn’t quite impress me, but I guess we have to keep in mind that it is mostly a spam feed I’m dealing with here. The legitimate senders are likely outnumbered by the garbage senders, and garbage senders are probably less likely to adopt BIMI. Anyway, of that 818 domains having BIMI records, 169 of them have Verified Mark Certificates (VMCs). So, of BIMI adopters, under a quarter of them seem to have taken the VMC plunge. This isn’t entirely a scientific sample, but it’s an interesting bit of data nonetheless.Note that I didn’t bother to check to see if they publish a DMARC record that is in…
Jennifer Nespola Lantz does it again! Last time it was a deep dive into the topic of IP warming, this time around it is everything you need to know about email authentication technology (and related bits), covering SPF, DKIM, DMARC and BIMI!Click on through for the first in the series (An Introduction to Email Authentication), and you’ll find links right there that can take you to the rest of the posts in the series. Or, if you’re looking to jump directly to a specific article, here you go:Part 1: Why Email Authentication Matters to Your Email ProgramPart 2: Understanding SPF AuthenticationPart 3: Understanding DKIM AuthenticationPart 4: Understanding DMARC AuthenticationPart 5: Understanding BIMI
Obtaining a VMC (Verified Mark Certificate) can be a hurdle for folks who want to implement a BIMI logo. You can proceed without it, but if you do, while your logo likely will show up in Yahoo Mail and Fastmail, but it isn’t going to show up in Gmail, as Google has made a VMC cert a requirement for their BIMI installation.If you don’t have a VMC today — here’s how you can work around that, and implement a BIMI-like sender logo display for Fastmail, Yahoo and Gmail.First, do set up a BIMI record, even though you don’t have a VMC. Here are logo requirements, and here’s what you need to setup the overall DNS record, including authentication-related prerequisites.That’ll cover you for Yahoo and Fastmail. Now, Gmail. Note that this Gmail workaround is NOT A BIMI LOGO — I don’t want anybody to get mad at me, thinking I’m trying…
Brand Indicators for Message Identification (BIMI) is an inbox standard that associates your official brand logo with an email authenticated by DMARC. The post The State of BIMI appeared first on dmarcian.
You should read: This great blog post from Oracle’s Daniel Deneweth. In it, he explains that BIMI is “the carrot to get email marketing managers to fully authenticate” their email messages, and what that means — explaining the primary benefits of BIMI, what ISPs support it currently, and providing guidance on how to get up and running with a BIMI logo. The steps are broken down and easy to digest. You should bookmark it!
Wondering about BIMI adoption throughout 2021? Me, too. I am honestly surprised that adoption of BIMI by top brands and retailers has not be broader. Anecdotally, I’ve been watching and watching and watching, signing up for lots of mail, and seeing very little of it with a BIMI logo. But, while the needle has been slow to move, data suggests that it is indeed moving. Read more about it here, courtesy of DMARC.org.TL;DR? Almost 10,000 new BIMI records observed in 2021 by DMARC.org. Not quite 200 of those referenced a VMC (Verified Mark Certificate, required by Gmail). It’s growing….slowly, but it’s growing! It took years for people to get hip to DMARC (by “get hip” I mean “consider it a best common practice”), so I think we’ll get there, eventually.[ H/T: Steve Jones ]
Brand Indicators for Message Identification (BIMI) enables email senders to have a logo or image of their choosing displayed next to email messages they send to participating mailbox providers. BIMI builds on DMARC and related email authentication standards to ensure that only messages authorized by those senders display such images, so it frequently comes up […]