What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR). Of course, AR can do much more than transform your face or point you in the right direction. Its ability to create unique, immersive experiences makes it a valuable tool for marketers. Here, we’ll walk through what AR is, how it differs from virtual reality, its applications, and how growing businesses should use it. Table of Contents What is augmented reality? How Augmented Reality Works The History of AR 5 Types of Augmented Reality Augmented Reality (AR) vs. Virtual Reality (VR) Augmented Reality Examples How SMBs Should Use Augmented Reality As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to real-world views. Those Snapchat filters? Yeah, that’s augmented reality. Pokemon Go? Totally augmented reality. Oculus Rift? Well, no.
The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media. If you’re wondering how AR plays into marketing, this post will look at eight companies that have used AR in innovative and inspiring ways that you can use to brainstorm and execute your own strategy. Augmented Reality Examples Augmented Reality for Product Marketing 1. Pokémon GO Pokemon GO took the world by storm in 2016, and it is one of the most notable AR experiences. Image Source