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By Elizabeth ZwickyThis all started out as a question we received. Well, it’s more like a FAQ really. Because of that and because the answer turned out to be a bit longer, we thought we might as well post this here. And so we did. If you do need to send large, one-time email campaigns, be it because you are legally required to do so or because certain business needs arose, there are certain things you need to keep in mind and certain best practices to follow.These steps are roughly in order of importance. Have a valid reason for sending the mail to the accounts you’re sending to, like “They asked for it” or “We are legally required to send this mail to these accounts”.Distinguish the sending from your normal sending with a new From: address; you don’t need to change the domain, although many senders have other practical considerations…
By Kaivalya Gandhi, Senior Product ManagerThe holiday season is upon us, and with that comes the annual tradition of nabbing the latest deals for items on our wishlist. Whether it be Black Friday or Cyber Monday, these once single-day events have morphed into weeks of shopping. Brands invest billions in marketing campaigns to reach consumers digitally and remain top of mind during purchasing decisions. However, inboxes are inundated with emails trying to get our attention, induce FOMO, and win a share of our wallets.At Yahoo, we’re passionate about building an inbox that helps our users focus on what matters to them. Today, we’re launching a new Shopping view to help users save time staying on top of communications from the brands they love. We’re transforming mail into a mall made for you.Yahoo Mail users will see the brands they engage with most automatically organized in a carousel, with the ability…
By Marcel Becker, Sr Director Product ManagementThe first ever email sent over a network – the beginning of email as we use it today – was sent 50 years ago, in October 1971 by MIT graduate Ray Tomlinson.Ray Tomlinson (April 23, 1941 – March 5, 2016) introduced the convention of the ‘@’ symbol to identify a message recipient on a remote computer system, and using this ‘@’ symbol format, Ray was the first person to send an email between two computers.Ray sent the first email to himself, with the email travelling 10 feet between two computers he was testing on in a building in Cambridge, Massachusetts. Ray has stated when interviewed that the first email was “something like QWERTYUIOP”.Creating email was a side project at work for Ray, and when he showed email to another employee for the first time, he reportedly said: “Don’t tell anyone! This isn’t what we’re…
(You might notice that this is a slightly-modified repost of previous content. It was necessary to deal with Blogger suddenly taking issue with a post containing a giant list of domains. Whoops.)Looking to segment your email database based on ISP? Want to break out separate content or timing for Yahoo Mail versus Microsoft OLC versus Gmail subscribers? I’ve got you covered. Click here to download the full “MAGY” (Microsoft, AOL, Gmail, Yahoo) domain list, and feel free to use it for email segmentation. (And please don’t use it for spammy purposes.)
By Marcel Becker, Sr Director Product ManagementOur mission is to deliver the best consumer email experience. That means investing in our applications we build and offer to our users. But it also means working with the email sender and developer community and offering unique features and tools which will further enhance emails and the experience for our mutual customers. Today, we are delighted to unveil the new sender focused portal at https://developer.verizonmedia.com/mail. It highlights features like AMP for email, BIMI, Promotions and others. It’s a place to find documentation and examples but also get support and questions answered. This is only the beginning. We’d love to hear what you think about the new portal! Reach out to us with suggestions or questions: mail-questions@verizonmedia.com.
By Marcel Becker, Director Product ManagementWhen our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer – static, boring and stale – but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible.We are now proud to announce the launch of AMP for Email in Yahoo Mail – an email experience that is only the best for our customers.It will deliver on that promise as it will allow our users to get things done within the inbox, making email truly actionable without the need to click links and navigate or sign into other websites or apps on the web or mobile devices.While we currently limit AMP support to Yahoo Mail on the web, we are excited to share our learnings to make…
By Marcel Becker, Director ProductIn these unprecedented times email is one of the crucial tools used by people, companies, organizations, and governments to stay connected, share updates, and provide critical information. Unfortunately, criminals are exploiting consumers’ uncertainty during this pandemic and leveraging email as a tool for malicious attacks.One especially pervasive method we’ve seen bad actors use lately is phishing. Criminals are sending communications from email addresses that appear to come from trusted domains – particularly government and health organizations. Determined malicious actors can readily spoof the identities of those organizations, particularly the ones which the public relies upon as a trusted source of information. The consequences of these attacks can be damaging, from identity fraud to theft.As a 15-year member of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), we believe that just like solving the pandemic crisis itself requires collaboration and cooperation, we need to work together…
By Lili Crowley, Lead PostmasterIf you are sending a lot of mails to us, you probably already have noticed that our MTA calls itself something else: Atlas. That’s just us rolling out updated technology. How you deliver mail or what you should expect will not change. If you see anything weird, please reach out to our team at https://postmaster.verizonmedia.com.
By Marcel Becker, Director ProductA couple of weeks ago, Verizon Media announced a new delivery capability for trusted senders and brands called View Time Optimization (VTO), and we wanted to address a few questions about how it works.What is VTO?VTO helps organize the inbox, increases relevance, and improves the consumer email experience by elevating the email messages that users have opted into and actually want to engage with.How does VTO work?VTO takes the emails that consumers have subscribed to, and delivers those messages when users are actively engaging with their inbox. These are emails that users would regularly receive from trusted brands, not ads that companies pay to place. The content remains the same, and the only thing that’s adjusted is the time the email is delivered.When users access their inbox, they access our server. Now, with VTO, we can queue email messages, automatically triggering their delivery once our server…
By Marcel Becker, Director ProductAt the core of the mail team’s mission at Verizon Media is to build the best consumer email applications for our Yahoo, AOL and Verizon users. Period.We genuinely believe that our mutual customers deserve a unique experience which connects them to their passions. We want to enable them to discover the things which matter to them. We want to enable them to get the most out of their inbox.Part of that quest is breaking down walls and collaborating with trusted senders and brands. We believe that together we can create a truly exceptional environment and deliver on the vision to reduce clutter and increase relevance.We recognize that traditionally senders relied on tracking our customers’ behavior to understand when they open their email to inform existing features like “Send Time Optimization”. The goal of which is to increase the chance that our mutual customers will discover and…