Top Deliverability’s Blog
Spam Resource: Win them back (and boost engagement) with a winback campaign!
- March 23, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a brilliant article on Spam Resource:
Anti-spammers and deliverability folks might think of this as a Permission Pass email. And indeed, Spamhaus has a whole guide describing how they think you should do it properly. But in addition to confirming and cleaning up certain types of problematic email lists, an email message process similar to this can be helpful to boost engagement, and boost deliverability and marketing success at the same time.Deliverability people call them re-engagement emails, while marketers call them winback campaigns. By either term, they’re extremely valuable as part of a “lifecycle management process” where you you might take one or more tries to “re-engage” (request a response / look for a sign of life) from non-responding recipients, and then, if they don’t respond, either suppress them (or apply other strategy) to get them out of the way of most mailings. The goal at the end of the day is to reduce the amount…
Continued here: Win them back (and boost engagement) with a winback campaign!
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!