Top Deliverability’s Blog
Spam Resource: Why noreply@ is nogood@ in 2022
- January 24, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a interesting write-up on Spam Resource:
You don’t send mail as noreply@, do you?If you discourage email responses by sending your marketing email messages with a noreply@ email address, you’re missing out on an opportunity! It’s an additional engagement signal to tell the ISP that people like your messages, want your messages, and engage with your messages. It’s not the single magic incantation that’ll prevent you from going to the spam folder at Gmail, but it will help!With Apple’s MPP really making it so one cannot rely on open rate tracking, marketing email senders are going to have to look to alternate and additional ways to drive engagement to be able to continue to maximize deliverability success.Changing from a “please do not respond to this email” model to a “reply and tell us what you think” model is one of those ways.Is this advice really that new? Maybe not. There’s a lot of other good folks out…
Read more here: Why noreply@ is nogood@ in 2022
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- Term: Engagement
- Term: Internet Service Provider (ISP)
- Term: Spam Folder
- Term: Tracking
- Term: Deliverability
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
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