Spam Resource: The opposite of success

Al Iverson just posted a new insightful story on Spam Resource:

Or, how to scare your potential new customers by doing a whole bunch of things wrong all at once, leading to the big warning box of doom. Cold leads, not sending using a full name, and not authenticating properly. Trying to be friendly and sending mail as “Bob” can backfire, especially if your employer has four other people already named Bob, Gmail can’t tell which is which, and Gmail is concerned because your DKIM configuration is busted and you didn’t configure SPF properly. Good job, Bob.This brings me back to the common question, are SPF and/or DKIM required for inbox placement? Well, the lack of them in this case sure didn’t help Bob. Don’t be like Bob. Make it easy for Gmail to identify you and authenticate your mail.

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