Top Deliverability’s Blog
Spam Resource: The billion dollar unsubscribe link
- May 31, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a new engaging post on Spam Resource:
Adam Silver silver is a “contract interaction designer with a strong technical background” and a savvy blogger, who just figured out something that I’ve known for a while: One-click unsub is a bad idea. I don’t fault him for being new to the party — you don’t know, until you know. And he frames the problem in a new context: links are for navigation, buttons are for actions. It’s a good way to look at it. Link to a form page, require a button push to unsubscribe, and thus, evade security link scanning that causes false positive unsubs.It seems so simple to me.
Read the original here: The billion dollar unsubscribe link
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