Spam Resource: Taking holiday prep to the next level: 2021 edition

Al Iverson just shared a new brilliant blog on Spam Resource:

Just recently, I shared my top five (plus) tips on how to be prepared to maximize deliverability success this holiday season.It’s a starting point, and I hope you found it useful! But what if we take that to the next level? And by “we,” I mean not me. Somebody else beat me to it — Konstantinos Karagkounis, Deliverability Operations Lead at Emarsys.Here he explains what makes 2021’s holiday email marketing season different — noting that this year, consumer behavior is different, Black Friday’s trends are always pointing upwards, and we’ve got a Black Friday “triplet” considering that “Black Friday is now perceived as a week-long event or even something that stretches to the whole of November for certain retailers. It usually ends with Cyber Monday’s week offers, only to start a new cycle of offers and promotions for the Christmas and New Year Holidays’ season.” He goes on to provide additional…

Read more here: Taking holiday prep to the next level: 2021 edition