Top Deliverability’s Blog
Spam Resource: Lashback acquired by PerformLine
- July 15, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released a brilliant story on Spam Resource:
Founded in 2003, Lashback is a company offering marketing compliance tools specific to things like ensuring that affiliates and marketing partners respect unsubscribes and do not misuse data. It’s not a realm I know a ton about — I personally was more familiar Lashback’s “UBL” – Unsubscribe Blocking List or Blacklist, a DNSBL they once published to identify IPs sending mail to addresses known to have previously unsubscribed. Anyway, if, like me, you were wondering what has happened to Lashback lately — the answer is, they’re still out there, and they were just acquired by a company called PerformLine. Read more about that here, or head on over to Lashback’s website if you’re looking to learn more about what they do.
Continued here: Lashback acquired by PerformLine
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