Top Deliverability’s Blog
Spam Resource: Lashback acquired by PerformLine
Al Iverson just released a brilliant story on Spam Resource:
Founded in 2003, Lashback is a company offering marketing compliance tools specific to things like ensuring that affiliates and marketing partners respect unsubscribes and do not misuse data. It’s not a realm I know a ton about — I personally was more familiar Lashback’s “UBL” – Unsubscribe Blocking List or Blacklist, a DNSBL they once published to identify IPs sending mail to addresses known to have previously unsubscribed. Anyway, if, like me, you were wondering what has happened to Lashback lately — the answer is, they’re still out there, and they were just acquired by a company called PerformLine. Read more about that here, or head on over to Lashback’s website if you’re looking to learn more about what they do.
Continued here: Lashback acquired by PerformLine
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!