Top Deliverability’s Blog
Spam Resource: I love RFC 8058 and you should, too
- June 7, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published another brilliant story on Spam Resource:
Last week I talked about one-click unsubscribe and why I don’t think it’s a great process. Basically, my concern is bot clicks. I’ve seen it happen too many times — email security software will scan an email message body and follow all the links in the message. This triggers a one click unsub and can result in people falling off of an email list. Does it happen in the millions? Possibly not, but when it happens to the client when trying to send to themselves, and suddenly their CEO or CMO is mad that messages are no longer be received, it results in a client angry at a CRM or ESP platform. It’s pain, and it’s self-inflicted pain, and a smart sending platform should try to prevent this pain.TL;DR? One click should really be two click. Go read my prior “hot take” for more details.Anyway, a couple of ISP/MBP (mailbox…
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- Term: Unsubscribe
- Term: Email Service Provider (ESP)
- Term: Internet Service Provider (ISP)
- Term: Mailbox Provider (MBP)
- Term: Request For Comments (RFC)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability