Top Deliverability’s Blog
Spam Resource: Gmail Verified (Political) Sender Program Pilot Shutting Down
- January 24, 2023
- Posted by: Top Deliverability
- Category: Industry News Spam Resource

Al Iverson just released a insightful blog on Spam Resource:
Axios, the Washington Post, and others are reporting that the Gmail political email pilot program is coming to an end.Axios buries the lede on this one — putting the important bit (to me) at the very end: “Google’s pilot email program, which saw more than 100 political committees participate, will end January 31, and the company is evaluating next steps.”More from the Washington Post: “The company will let the program sunset at the end of January instead of prolonging it, Google’s lawyers said in a filing on Monday.” The filing is an attempt to get the RNC “unfair spam filtering” lawsuit against Google dismissed. How the shutdown of the pilot program ties to that effort, I am not equipped enough to say at the moment, but I’ll be curious to learn more.
More here: Gmail Verified (Political) Sender Program Pilot Shutting Down
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