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Spam Resource: Domain reputation: Don’t share needles
- April 8, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just published another engaging post on Spam Resource:
Ugh, I hate that goofy stock photo. Needles make me itch. But it’s the best way to frame my concerns, I think. And I have concerns. Because domain reputation is a big deal of late. And I’m seeing people stumble into domain reputation issues — and not necessarily realize it — all because of domain sharing and shared reputation problems.Where? Mostly at Gmail. Domain reputation is definitely a big deal for the biggest mailbox provider, and that is Gmail. (If you’re a typical US B2C sender, the top three providers you’re sending to are going to be Gmail, Yahoo and Microsoft OLC/Outlook.com, in that order. Gmail’s going to be 60%+ of your list, probably.)A Gmail mail rejection (NDR/bounce) like this specifically talks about domain reputation:smtp;550 5.7.1 [x.xx.xx.xx] Our system has detected that this message is likely suspicious due to the very low reputation of the sending domain. To best protect our…
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